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How Outfitter works, one plain answer at a time

Outfitter gives a home-service contractor one AI agent, Emma, who runs the office side: a website built for your trade, local marketing, Front Desk answering the calls you can’t, hiring ads and estimates. These pages explain what each part does for you and your customers, what it costs and what it won’t do.

Emma, your AI agent

What is Emma, Outfitter’s AI agent?Emma is Outfitter's AI agent: one number you call or text, and she runs your website, marketing, Front Desk calls and hiring ads. No contracts.

Website

How Outfitter builds a contractor website in about five minutesTalk to Emma for about five minutes and your trade website builds while you're on the phone. It's live at getoutfitter.ai/site/your-name before you hang up.

Front Desk

What is Front Desk, Outfitter’s AI receptionist?Front Desk is an AI receptionist for trades. It answers the calls you miss, texts you every message and pre-schedules jobs. 35 cents a minute.

Marketing

How Outfitter runs a contractor’s marketingEmma builds and runs your Facebook ads, Google check-ins and postcards, and sends you every lead. Free to join; ads at cost plus 30%. First $10 free.

Estimates and design

What is an AI estimator built for a trade?An AI estimator talks a homeowner through their project in about five minutes and shows a price range built from your own rates.

Leads and follow-up

What happens to a lead after it comes in?Every lead reaches your phone the moment it comes in, with name, phone and email. Emma keeps it moving by text and call-back.

Recruiting

How Outfitter’s hiring ads workTell Emma the job and the pay. Outfitter runs a local Facebook and Instagram job ad, and every applicant is texted and emailed to you right away.

Pricing and tokens

How Outfitter’s tokens workOne Outfitter token is 1 cent. Buy any amount from $35. Ads, postcards and Front Desk calls draw from one balance, and tokens never expire.

Client sample

BuildFlow Basements: Outfitter’s first client sample

Trust and control

What needs my approval, and what runs on its own?Spending waits for your OK: ad budgets you choose, postcard drops you approve. Calls, message texts and website changes you ask for run on their own.

Glossary

Ready when you are

Free to join. No contracts. You only pay for what runs.

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