Marketing · Outfitter

Four engines, one place.

Each one reaches homeowners where they already are: scrolling Facebook, searching Google Maps, asking ChatGPT, and opening the mailbox. Each works on its own. Together they cover your town.

Facebook

1 · Facebook

Virtual yard signYour sign and job videos in front of local homeowners every month

Google Business ProfileGoogle

2 · Google

Business ProfileReviews and posts that move you up the map

ChatGPT

3 · ChatGPT

Sponsored answersBe the pro they see when they ask

Click2Mail

4 · Mailbox

Direct mailPostcards to the neighborhoods you draw

1 · Facebook & Instagram

Your virtual yard sign, in front of thousands of homeowners every month.

Your website is a yard sign on a street nobody drives down. We turn your logo and phone number into a virtual yard sign, put it on local lawns, and show it to homeowners around your town on Facebook and Instagram.

Designed from your logo in minutes. Three looks, tested for you
A homeowner taps “Get quote”: their name, phone and email reach you right away
Runs from our ad account. No Facebook page or Ads Manager needed
About 12k–33k views of your sign per $500 of ads a month

View ranges come from Facebook’s typical costs for home services (about $15–40 per 1,000 views). They aren’t a guarantee; your dashboard shows your real numbers.

Example of a contractor's virtual yard sign ad on Facebook

1 · Facebook & Instagram · video ads

Your job photos, turned into video ads.

Your best work sells better than any stock photo. Upload photos from your phone and we turn them into short video ads that run alongside your virtual yard sign, then keep the headlines that get the most clicks.

1Upload your photosSnap finished jobs, before-and-afters, your crew and your truck. Upload them from your phone in your workspace, any time.

2We make the video adsWe cut them into short vertical and feed videos with your name, your number and your town, sized for Facebook and Instagram.

3We test the headlinesEvery ad runs with several headlines. We keep the ones homeowners click and retire the ones they scroll past, week after week.

2 · Google Business Profile

Climb Google Maps with one check-in a week.

When homeowners search for a pro near them, Google shows three businesses on the map first. Fresh reviews and fresh posts are what move you into those three. Once a week we check in. Send a happy customer’s number and we ask them for a review. Send a job photo and one sentence and we post it to your profile. Skip any week.

Review requests with a one-tap link straight to your Google page
Job photos turned into Google posts, in your own words
Every new review shows up in your dashboard
New reviews and posts tracked in your dashboard

3 · ChatGPT ads

Be the answer when they ask ChatGPT.

Homeowners now ask ChatGPT what a job costs and who does it near them. ChatGPT shows one sponsored card with an answer. We write yours and aim it at the ZIP codes you serve.

Three kinds of questions covered: cost, planning, and finding a pro
Your ads, written for you. Change any word before it runs
Aimed at the ZIP codes you actually work in
You pay per click, never more than your budget

4 · Direct mail

Postcards to the exact neighborhoods you want.

Printed and mailed through Click2Mail, using USPS Every Door Direct Mail. The mailbox still reaches the homeowners who aren’t searching yet. Draw a fence around the neighborhoods you want on a map. We count the homes, design the postcard from your brand, and show you the price. You approve it, and it mails.

Draw your area on a map. We count every home inside it
Postcard designed from your logo, your photos and your offer
You see the exact price, print and postage, before anything prints
Mail once, or on a schedule. Every drop is approved by you first

What it costs

$0 to join

We do the work: building and running your Facebook ads, your weekly Google check-in and review requests, and designing and sending your postcards. It’s free to join, part of Sales & Marketing with Front Desk and hiring ads. Google posts and review requests are free. ChatGPT ads are coming in November.

You save a card when you start (nothing is charged), then buy tokens for what runs (1 token = 1¢): ads at cost plus our 30%, postcards about 53¢ a home, Front Desk 35¢ a minute. Your first $10 of Facebook ads are on us. You choose the amounts and can change them any time. Auto-refill keeps things running; turn it off any time.

Facebook ad spend	Tokens a month
$300 of ads	39,000 ($390)
$500 of ads	65,000 ($650)
$1,000 of ads	130,000 ($1,300)

ChatGPT ads (coming in November) will be paid from your tokens too. Each mail drop is priced before it prints, and you approve it. No contracts, no setup fee, no commission on your jobs.

Want a running start? Start Hunting is $299 one time: 29,900 tokens, set up with you on one call, to spend on whatever works. See pricing

Questions

Do I need a Facebook page, an ad account or a ChatGPT account?

No. Your ads run from our accounts, and they’re about your business: your sign, your name, your phone and your town. You never log into an ad account.

Who gets the leads?

You do, the moment they come in, with their name, phone and email. They’re yours to keep. No commission on the jobs you win.

Do I have to use all four?

No. The plan covers them all; you turn on only the ones you want, and ads and mail cost only what they spend, at cost plus 30%. Start with your virtual yard sign today; add Google and mail from your workspace whenever you’re ready.

Do I have to answer the weekly Google check-in?

No. It’s optional. Reply when you have a happy customer or a finished job, skip it when you don’t.

How does direct mail get priced?

You draw your area and we count the homes. You see the price for print and postage before anything is printed, at cost plus our 30%. Nothing mails until you approve it.

Can I change my budget or stop?

Any time, from your dashboard. Cancel and your ads stop at once; mail you haven’t approved never goes out.

Does it work without an Outfitter website?

Yes. Leads come to you wherever you say, and the ads can point to any site you already have. If you want one, your Outfitter website is free forever.

Your lead engines. Run for you.