Front Desk · AI receptionist · Built for trades

62% of calls to small businesses never reach a person. Four in ten of the ones that do become jobs.

The phone is the highest-converting thing you own, and you can’t hold it while you’re on a ladder. Front Desk answers the calls you can’t — on your business line or your cell — takes the message the way you would, and texts it to you. Part of Sales & Marketing, free to join; her calls use tokens, 35¢ a minute. Live in ten minutes.

411 Locals · ServiceTitan · Invoca — sources at the bottom of this page

Try it now · free · 10 seconds
Hear her answer for your trade.
She calls you as the receptionist at a company like yours. You play the caller — a homeowner, your sub, the inspector, your spouse.
🇺🇸 +1
What changes on a normal day

You stop answering the phone. The phone keeps getting answered.

Right now every ring is a choice: climb down, or lose the call. Neither is a good option, and you make it twenty times a day. Here’s what it looks like when you don’t have to.

10:40 AMOn the job

Finish the cut. Read the text.

A homeowner calls while you’re framing. She takes their name, number and what they want in their words. You read it at lunch and call back. Nothing lost, no ladder climbed.

Front Desk · 10:44 AM
New message · homeowner. Dana Reyes, 612-555-0148. Wants to “finish the basement, maybe add a bathroom.” Not urgent, best after 3.
7:05 PMAfter hours

Dinner is dinner.

A 7pm call gets a real answer instead of voicemail. She says you’ll call tomorrow, takes the details, and texts you. The caller never dials the next name on the list.

Front Desk · 7:09 PM
New message · homeowner. Mike T., 651-555-0192. Water in the basement after the storm, wants someone to look this week. Marked urgent.
ThursdayThe other calls

Your sub, the inspector, your wife.

Your line isn’t only customers. She tells the drywall sub from the city inspector from a grocery list, and handles each the way you told her to — without pitching any of them.

Front Desk · 2:12 PM
Sub · Luis (drywall). Asking if Thursday still works for the Hendricks job. Told him you’d confirm by tonight.
3½ hrs
a month off the phone
Thirty-five calls at six minutes each — plus the fifteen minutes it takes to get back into the work after every one.
Context
before you call back
Every message says what they wanted, in their words, and whether it’s urgent. You call back in the order you choose, when you can talk.
Zero
calls that slip
Every call is logged with a transcript. Call your own line and she reads you what came in. No more finding out Friday about Tuesday.
Why callers can’t tell she’s new

She doesn’t read a script. She learned your business from you.

Most AI receptionists are a form with a voice. This one interviews you like a new hire on day one — and keeps learning every time you talk to her.

Setup call · 4 min in
Front DeskIs this number strictly the front desk, or does it serve a few purposes?
YouIt’s my cell. Customers, my subs, the inspector, my wife — everybody.
Front DeskGot it. When a sub calls about a schedule, do you want me to take a message or tell them you’ll confirm?
YouTake the message. And if it’s the inspector, give him my cell.
Front DeskInspector gets your cell, subs get a message. What do customers usually call your work — do they say “finish the basement”?
YouThat, or “the window thing” when they mean egress.
She calls you and asks the right questions

Ten minutes on the phone. Who callers ask for by name. What your services are called — and what customers call them. What never to promise. Whether you book or call back. When something’s thin, she asks again until she could explain it to a caller herself.

She knows who’s calling

Your line gets customers, your drywall sub about Thursday, the city inspector, the lumber yard, the mechanic about your truck. She handles each the way you told her to — and never pitches your spouse.

Change her by talking to her

Notice something off? Call your own line. She knows it’s you. “When the inspector calls, give him my cell.” She reads it back, you say yes, and the next inspector gets your cell. There’s a settings screen too, showing exactly what she knows.

Your voice

Clone your voice, so she answers in your authentic tone and vocabulary.

Record yourself once, in your browser, reading a 90-second script written for your trade. A minute later your greeting plays back in your own voice, and every call from then on sounds like the person whose name is on the truck. Prefer not to? Pick from a shelf of natural voices instead, and switch any time.

  • ✓
    Your words, your way — the script carries your trade’s vocabulary, so “egress” and “sump” come out the way you say them.
  • ✓
    Your consent, your recording — we only clone a recording you make yourself, on our page, with a checkbox. Never an uploaded file.
  • ✓
    Honest by design — “this is Eric’s AI assistant.” Callers hear your voice; they’re never misled about who’s talking.
  • ✓
    Hear it before it goes live — your greeting plays back in the new voice. Sounds like you? Keep it. Doesn’t? Record again.
What you get

Every call you can’t take, handled the way you would.

✓
Your number, or your cell — publish a local number, or forward your existing line only when you don’t answer. Your phone rings first; she catches what you miss.
✓
Texts and emails you every message — who called, what they wanted in their words, the callback number, and whether it’s urgent. Read back to the caller once before she hangs up.
✓
Says she’s an AI up front — in the greeting, every call. Callers relax, and you’re covered in the states that already require it.
✓
Never quotes a price you didn’t give her — and never promises a start date, a same-day visit, or anything else on your never-promise list.
✓
Every call logged — transcript, caller type, outcome, in your workspace. Tag it, search it, hear what she said.
✓
Call her for your messages — from your own phone, any time. She reads them back, newest first, and skips what you’ve handled.
Setup

Live in 10 minutes. Nothing to install.

No new phone system. No app. Three steps, and the middle one is a phone call.

  1. 1
    2 minutes
    Get your number

    A local number in your area code, live in minutes. Publish it, or keep your existing number and forward it to her when you don’t pick up — three codes dialed from your phone.

  2. 2
    One phone call · about 10 minutes
    Take her call

    She calls you and interviews you about the business. Hang up, and what she learned appears on your screen — a summary in plain words, the things she wasn’t sure about, and every field, editable.

  3. 3
    1 minute
    Miss a call on purpose

    Have someone call your line and don’t answer. Listen to her take the message. Read the text she sends you. Then go back to work.

Pricing

Part of Sales & Marketing. 35¢ a minute.

Front Desk is part of Sales & Marketing, which is free to join. Her calls use tokens, the one prepaid balance for everything you run: 35 tokens (35¢) for each minute she’s on the phone with your callers. Setting her up, changing her, and calling her for your messages are always free. Works with any website, or none.

Part of Sales & Marketing — free to join
Front Desk
An AI receptionist that learned your business from you.
35¢ a minute, from your tokens
Part of Sales & Marketing (free to join) · calls use tokens
  • ✓Tokens never expire — $35 buys 3,500 tokens, about 100 minutes or 18 typical calls
  • ✓Your own local number, or forward your cell
  • ✓Interview-trained. Update her by calling her.
  • ✓Text + email of every message, every transcript
  • ✓Pick her voice, or record yours
  • ✓Says she’s an AI. Never pretends to be you.
Get started free →
Buying tokens
  • Buy tokens any time from your workspace: 3,500 for $35, 10,500 for $105, or any amount from $35 to $5,000. They never expire, and the same tokens pay for your ads and postcards. Auto-refill is on when you start (below 1,000 tokens we add 10,500 for $105); turn it off any time. With it off and no tokens left, she takes short voicemails and texts you to say so — those aren’t counted.

See how tokens work →

FAQ

Questions before you start.

Do I have to give out a new number?+

No. Most owners keep their existing number and forward it to her only when they don’t answer — your phone rings first, every time, and she catches what you miss. It’s three short codes dialed from your phone; we walk you through them for your carrier. You can publish the new number instead if you’d rather keep the two separate.

Does she book appointments?+

She takes the booking request — what they need, when works for them, the details you told her to collect — and tells the caller you’ll confirm the time. She never states a time as confirmed on your behalf, because a receptionist who double-books you is worse than one who takes a message. Calendar-connected booking is coming; you’ll be able to turn it on per account.

What if she doesn’t know the answer?+

She says so, takes the question and a callback number, and texts it to you. She never invents a price, a date, or a policy. Everything she’s allowed to say came from you — and you can see all of it, word for word, in your workspace.

Will callers know it’s an AI?+

Yes — she says so in the greeting, every call, whether or not your state requires it. Several already do for commercial bots, and more are coming. It also just works better: a caller who knows they’re talking to an assistant gets to the point, instead of spending the first twenty seconds wondering.

How does the voice cloning work?+

In your workspace, you read a 90-second script into your browser’s microphone — your greeting, the lines she says most, and your trade’s vocabulary in sentences. You tick a box confirming it’s your voice. About twenty seconds later your greeting plays back in the clone. Keep it or record again. We only ever clone a recording you make yourself on our page; you can delete it any time and go back to a stock voice. Voice cloning is in beta — ask us to turn it on.

What happens to my wife’s calls?+

She gets a warm “Hi, you’ve reached Eric’s phone — I’m his AI assistant,” a message taken exactly as she said it, and no business talk. You told the receptionist in the interview how to treat personal calls, and that’s what she does. Same for your subs, your suppliers, the inspector, and the mechanic.

How does this compare to a human answering service?+

Most trade-contractor answering services run $400–$800/mo for 60–90 minutes of answer time and per-minute overage on top. Front Desk is part of Sales & Marketing, free to join, and her calls use tokens, 35¢ a minute. A busy month with 300 minutes of calls is 10,500 tokens, $105. And she knows your business, because she learned it from you.

What if I cancel?+

There’s no plan to cancel. Turn auto-refill off any time from your workspace and nothing more is charged. Turn forwarding off with one code and your line is exactly as it was. Your transcripts stay in your workspace until you close the account. Any voice recording is deleted when you ask.

The phone converts better than anything you own. Stop letting it ring.

Part of Sales & Marketing, free to join. You save a card and nothing is charged; her calls use tokens, 35¢ a minute. Your first $10 of Facebook ads is on us. Live in ten minutes.

Get started free →
Sources. 62% of calls not reaching a person (37.8% voicemail + 24.3% no answer): 411 Locals study of 85 small businesses. 58% not leaving voicemail and 82% calling a competitor: CallRail consumer survey, 2025. 42% of trade calls converting: ServiceTitan, 2022. 46% home-services phone-lead conversion, highest of nine industries: Invoca, 2025. Answering-service pricing: typical published rates for trade-contractor plans; yours may differ.