Outfitter Learn · Marketing · Question
How do I show up when homeowners ask ChatGPT?
Homeowners now ask ChatGPT what a job costs and who does it near them, and ChatGPT shows one sponsored card. Outfitter’s ChatGPT ads, coming in November, put your business in that card for homeowners near you, at your ad spend plus 30%.
Who it’s for: Contractors who want to be the pro homeowners see when they ask an AI who to hire.
What happens when ChatGPT ads turn on
You turn on ChatGPT ads from your workspace.
We write your ads. You can change any word before they run.
A homeowner in your area asks something like what it costs to finish a basement near them.
They see a sponsored card from your company. If they click, it costs you; if they don’t, it doesn’t.
What it costs
Paid from your tokens at your ad spend plus 30% (130 tokens per $1 of ads). ChatGPT ads are coming in November.
What it won’t do
ChatGPT ads are coming in November. They aren’t running yet.
You don’t need a ChatGPT account. The ads run from our account.
Your ads are aimed at the ZIP codes you actually work in.
You see and can edit every word before an ad runs.
An example
A homeowner in Woodbury asks ChatGPT what it costs to finish a basement near her. Under the answer is a sponsored card: “What finishing a basement costs. See a real price range for your own home,” from a local basement company. She taps it.
Common questions
See it for your business
Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.
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Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.