Outfitter Learn · Recruiting · Question
What fair-hiring rules are built in?
Outfitter’s hiring ads run in Facebook’s employment category, the way job ads are required to. Words that exclude people by age, sex, family status, religion or disability are blocked before anything runs. Your pay range is always shown when you give one, and 1099 roles are labeled as independent contractor work.
Who it’s for: Any trade owner running a job ad who wants it to run instead of getting rejected.
What happens when you write a job ad
- You tell Emma the job, the pay and the schedule, in your own words.
- A line that would shut someone out by age, sex, family status, religion or disability is blocked before the ad runs.
- The ad goes out with your pay range shown. A 1099 role is labeled as independent contractor work.
- Facebook shows it to people around your area, within at least 15 miles.
Why job ads have their own rules
A job ad isn’t a customer ad. Job ads have their own rules on Facebook and in the law. Facebook puts employment ads in their own category, with limits on who sees them. And an ad can’t say who it wants by age, sex, family status, religion or disability.
Owners rarely break these on purpose. A line like “great for a young guy” slips into a rushed post written from the truck. On a self-run ad, that can get it rejected. With Outfitter, those words are stopped before anything runs, so your ad runs.
What it costs
The rules come with every hiring ad at no extra charge. You pay only the ad spend, from your tokens at cost plus 30%.
What it won’t do
- Facebook shows job ads to people within at least 15 miles of your area.
- Facebook doesn’t allow job ads to be aimed by age or gender.
- If you give a pay range, it’s shown on the ad.
- These rules cover how your ad runs. Who you hire stays your decision.
An example
A painting contractor tells Emma he wants “young guys with energy”. That wording excludes by age, so it’s blocked before anything runs. He swaps in what the job actually needs: on your feet all day, comfortable on a ladder. The ad runs with the pay up top.
Common questions
See it for your business
Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.
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Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.