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Outfitter Learn · Marketing · Question

How do neighborhood postcards work?

The short answer

You draw a fence around the neighborhoods you want on a map, and we count the homes and design a postcard from your brand. You see the exact price for print and postage, and nothing mails until you approve it. Postcards run about 53¢ a home delivered.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Contractors who want to reach homeowners who aren't searching yet, like the streets around a job they just finished.

What happens when you send postcards

  1. You draw your area on a map. We count every home inside it.

  2. We design the postcard from your brand: your logo, your photos, your phone number and your offer.

  3. You see the exact price, print and postage, before anything prints.

  4. You approve it, and it’s printed and mailed through USPS. Mail once, or on a schedule.

What it costs

About 53¢ a home delivered, paid from your tokens (about 53 tokens an address). Each drop is priced before it prints.

What it won’t do

An example

A roofer finishes a tear-off on Elm Street. He draws a box around the 200 homes nearby and checks the price. He approves a postcard that reads “Your neighbors hired us,” and it mails to every door in the box.

Common questions

How much do postcards cost?
About 53 cents a home delivered, including print and postage. You see the exact price before anything prints.
Do I design the postcard?
No. We design it from your logo, your photos and your offer. You approve it before it mails.
Can I pick exactly which homes get it?
Yes. You draw the area on a map and we count every home inside it.
Can postcards go out on a schedule?
Yes. Mail once or on a schedule. Every drop is approved by you first.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

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Keep reading

MarketingHow Outfitter runs a contractor’s marketingEmma, your AI agentWhat won’t Emma do without my OK?Pricing and tokensWhat does each part of Outfitter cost?GuideDirect mail for contractors, comparedGuidePostcards and door hangers for contractors: EDDM how-to

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.