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Free website vs. Website Professional: what’s the difference?

The short answer

Both are the same trade website, built in about five minutes and changed by asking Emma. The free site lives at getoutfitter.ai/site/your-name with a small Outfitter banner. Website Professional is $79 a month with 30 days free. It puts the site on your own web address with no banner. It also submits it to Google right away and adds automated Google reviews and posts.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Free fits a business getting online for the first time. Professional fits an owner who wants his own name in the address.

What happens when you upgrade

  1. Your free site goes live first. You upgrade from your workspace.
  2. You pick a web address that fits your company. It’s included.
  3. The Outfitter banner comes off, and the site is submitted to Google right away.
  4. Google review requests and Google posts start running for you.

Side by side

FreeProfessional
Web addressgetoutfitter.ai/site/your-nameYour own, included
Outfitter bannerSmall, at the bottomNone
GoogleGoogle basics built inSubmitted right away, plus automated reviews and posts
Logo and imagesYour photosPlus a free logo and images
Price$0 forever$79 a month, 30 days free

What it costs

Free: $0, no time limit, no card. Professional: $79 a month (7,900 tokens), or $799 a year paid annually, which works out to $66.58 a month. The first 30 days are free, and you can cancel any time.

What it won’t do

An example

A one-truck handyman builds the free site on a Tuesday and puts the link on his invoices. By summer he wants his company name in the address and more Google reviews. He upgrades from his workspace. The first 30 days cost nothing.

Common questions

Is the free website a trial?
No. It's free forever with no time limit. It's your site to keep.
What does Professional add?
Your own web address and no Outfitter banner. Your site is submitted to Google right away. You also get a free logo and images, and automated Google reviews and posts.
How much is Professional if I pay yearly?
$799 a year, which works out to $66.58 a month and saves 15% over paying monthly.
Can I go back to the free plan?
Yes. Cancel Professional any time and your site stays up on the free plan.
Do I need a card for the free site?
No. There's no card and no contract for the free website.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Website →

Keep reading

WebsiteHow Outfitter builds a contractor website in about five minutesWebsiteCan I use my own web address?Pricing and tokensWhat’s free on Outfitter?GuideHow much does a contractor website cost?

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.