Outfitter Learn · Leads and follow-up · Question

How do I see every lead in one place?

The short answer

In your dashboard. Every quote request from every engine is in one place, each with where it came from. You can see what you spent and what it brought in, so you know which engine is paying for itself.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Owners running more than one way of getting work who want to know which one actually brings jobs.

What you can see

Every lead, from every engine, with where it came from.
What you spent and what it brought in, per engine, so cost per lead isn’t a guess.
Every Front Desk call logged with its transcript, so you can hear what she said.
On exclusive leads, the range each homeowner saw.

Why one place matters

Most small shops track leads in their head, a notebook and three inboxes. That works until you try to decide where to spend next month. Then nobody knows which postcard drop or ad actually paid off.

With every lead in one place, that question has an answer. Keep what brings jobs. Stop what doesn’t.

What it costs

You pay only for what runs, from one token balance (1 token = 1 cent). Your workspace shows where every token went. On the zone plan, the dashboard is part of what the 30% covers.

What it won’t do

Your data is walled off. Your leads are never shown to another business and never sold.
Hiring applicants are kept separate from customer leads, so the two never mix.
You still get every lead by text or email the moment it comes in. The dashboard is the record, not the only place to find out.

An example

A roofer runs a Facebook ad, a postcard drop and Front Desk in the same month. At month’s end, one screen shows which leads came from the mailbox and which from the feed. It shows what each cost him, too.

Common questions

Is the dashboard extra?

No. It's part of your Outfitter workspace. On the zone plan, the 30% on ad spend covers it.

Can I see where each lead came from?

Yes. Every quote request shows the engine it came from, and postcards carry a code so you know which streets called.

Are job applicants mixed in with customer leads?

No. Applicants from hiring ads are kept separate from customer leads in your dashboard.

Can I see what I spent?

Yes. Your workspace shows where every token went, and the dashboard shows cost per lead per engine.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Exclusive leads →

Keep reading

Leads and follow-upWhat happens to a lead after it comes in?Leads and follow-upWhere do customer replies go?Leads and follow-upHow does the $1,500-a-month zone plan work?GuideCall tracking for contractors

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.