Outfitter Learn · Website · Question

What goes on an Outfitter trade website?

The short answer

An Outfitter trade website puts your services in the words homeowners search with. Your photos, reviews and service area go on page one. It’s fast and built for phones, with tap-to-call on every page and a contact form that sends every request to you. Each site is built for its trade: a roofing site isn’t a plumbing site.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Any residential trade that wins work from homeowners who look you up before they call.

What a homeowner finds on your site

Your services, described in the words they typed into Google.
Your job photos, your reviews and the towns you cover, without scrolling.
A tap-to-call button on every page, and a form that sends their request straight to you.
An AI booking agent that answers their questions, even at 10pm.

A live example: BuildFlow Basements

BuildFlow Basements, a basement finishing company in the Twin Cities, runs its website on Outfitter. A finished basement plays on video behind the headline, with real reviews beside it. A service area map runs from Minneapolis out to Shakopee, with every town they cover listed. And step one on the site is Emma, so homeowners can design and price their basement any time of day.

What it costs

All of this is on the free site, which is $0 forever. Website Professional, $79 a month, adds your own web address and removes the banner. It also adds a free logo and images, plus automated Google reviews and posts.

What it won’t do

Change anything by asking Emma: a headline, a price, a photo or a whole new section.
The free site carries a small Outfitter banner at the bottom.
Hosting and SSL security are included on both plans.

An example

A homeowner in Rogers searches for a water heater replacement at 10pm. She lands on a plumber’s Outfitter site and sees reviews from her town. She asks the booking agent if he covers her street. Her request is in his email before he wakes up.

Common questions

Can I add a page for a new service?

Yes. Text or call Emma and ask for a whole new service page, and it goes live.

Does the site work on phones?

Yes. It's fast and mobile-first, with tap-to-call on every page.

Where do website requests go?

To you. The contact form sends every request to your phone and your email.

Can I add more photos later?

Yes. Send Emma a photo and tell her where it goes.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Website →

Keep reading

WebsiteHow Outfitter builds a contractor website in about five minutes WebsiteFree website vs. Website Professional: what’s the difference?WebsiteWho owns my Outfitter website?GuideWhat should a contractor website include?

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.