Outfitter Learn · Marketing · Question

How do my job photos become video ads?

The short answer

You upload photos of your finished jobs from your phone, and we turn them into short video ads with your name, number and town. They run on Facebook and Instagram alongside your virtual yard sign. We keep the headlines homeowners click and retire the ones they scroll past.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Contractors with good-looking finished work on their camera roll: decks, kitchens, roofs, basements, landscapes.

What happens after you upload your photos

You snap finished jobs, before-and-afters, your crew and your truck, and upload them in your workspace any time.
We cut them into short video ads sized for Facebook and Instagram, with your name, number and town on them.
The ads run near you, next to your virtual yard sign.
Each ad runs with several headlines. The ones that get clicks stay; the rest are retired.
When a homeowner asks for a quote, their name, phone and email reach you right away.

What photos work best

Bright, wide shots of a finished job work best. Before-and-afters show the change a homeowner is paying for. A photo of your crew or your truck tells them you’re a real local company.

What it costs

Making the videos is part of Marketing, free to join. The ads run on your ad budget, paid from tokens at your ad spend plus 30%. Your first $10 of Facebook ads is on us.

What it won’t do

Use photos of your own work. Your best work sells better than any stock photo.
The ads run from our account. You don’t need a Facebook page or Ads Manager.
You set the budget and can change or stop it any time.

An example

A deck builder finishes a cedar deck on Friday and uploads four photos from the driveway. Soon after, homeowners around his town see a short video of that deck with his name and number on it.

Common questions

How do I send my job photos?

Upload them from your phone in your workspace, any time you finish a job.

Where do the video ads run?

On Facebook and Instagram, around your town, alongside your virtual yard sign.

Do I write the headlines?

No. Every ad runs with several headlines, and we keep the ones homeowners click.

Is there a charge for making the videos?

No. Building and running the ads is part of Marketing. You pay your ad spend plus 30% from tokens.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Marketing →

Keep reading

MarketingHow Outfitter runs a contractor’s marketing MarketingWhat does “ad spend plus 30%” mean?MarketingHow does the weekly Google Maps check-in work?GuideContractor website photos: job pictures that win work GuideFacebook ads for contractors: local leads step by step

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.