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Guides · for owner-operators

Guides for contractors who run the business and the job

Plain-English buyer’s guides for the three things that bring in work: a website, marketing, and someone answering the phone. Each one compares everything on the market, with prices from the companies’ own pages and the date we checked.

By Eric Smith, founder of Outfitter AI and a former general contractor · Prices checked October 4, 2026

Who writes these: Outfitter AI, which sells a website, marketing and an AI receptionist. We include our own product in each comparison with its limits, and we recommend other options where they fit better. Corrections: call or text (507) 628-0400.

Buyer’s guides

Answering services, compared

Live answering services, AI receptionists and the AI built into Jobber, Housecall Pro and ServiceTitan: 19 options on price, booking and software.

Websites, compared

DIY builders, job-software sites, contractor agencies, freelancers and AI builders: 18 ways to get a site, with first-year costs and who owns it.

Marketing, compared

Google, Facebook, lead marketplaces, agencies, review tools and direct mail: 26 ways to get customers, and which leads you share with other pros.

Answering services by trade

What each trade’s calls look like, what an answering service should ask, and which options fit.

Cleaning

What the calls are, what counts as urgent, what to ask.

Electrical

What the calls are, what counts as urgent, what to ask.

General contracting

What the calls are, what counts as urgent, what to ask.

HVAC

What the calls are, what counts as urgent, what to ask.

Handyman

What the calls are, what counts as urgent, what to ask.

Junk removal

What the calls are, what counts as urgent, what to ask.

Kitchen & bath

What the calls are, what counts as urgent, what to ask.

Landscaping

What the calls are, what counts as urgent, what to ask.

Lawn care

What the calls are, what counts as urgent, what to ask.

Outdoor services

What the calls are, what counts as urgent, what to ask.

Painting

What the calls are, what counts as urgent, what to ask.

Pest control

What the calls are, what counts as urgent, what to ask.

Plumbing

What the calls are, what counts as urgent, what to ask.

Pool service

What the calls are, what counts as urgent, what to ask.

Pressure washing

What the calls are, what counts as urgent, what to ask.

Property maintenance

What the calls are, what counts as urgent, what to ask.

Remodeling

What the calls are, what counts as urgent, what to ask.

Restoration

What the calls are, what counts as urgent, what to ask.

Roofing

What the calls are, what counts as urgent, what to ask.

Trade growth guides

One guide per trade covering websites, marketing and ads, and answering and selling on the phone, with that trade’s data, seasons and FAQ.

Cleaning

Websites, marketing and calls for cleaning companies.

Electrical

Websites, marketing and calls for electrical companies.

General contracting

Websites, marketing and calls for general contracting companies.

HVAC

Websites, marketing and calls for hvac companies.

Handyman

Websites, marketing and calls for handyman companies.

Junk removal

Websites, marketing and calls for junk removal companies.

Kitchen & bath

Websites, marketing and calls for kitchen and bath companies.

Landscaping

Websites, marketing and calls for landscaping companies.

Lawn care

Websites, marketing and calls for lawn care companies.

Outdoor services

Websites, marketing and calls for outdoor services companies.

Painting

Websites, marketing and calls for painting companies.

Pest control

Websites, marketing and calls for pest control companies.

Plumbing

Websites, marketing and calls for plumbing companies.

Pool service

Websites, marketing and calls for pool service companies.

Pressure washing

Websites, marketing and calls for pressure washing companies.

Property maintenance

Websites, marketing and calls for property maintenance companies.

Remodeling

Websites, marketing and calls for remodeling companies.

Restoration

Websites, marketing and calls for restoration companies.

Roofing

Websites, marketing and calls for roofing companies.

Quick answers about websites

Last updated October 4, 2026. Prices change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.