Outfitter Learn · Pricing and tokens · Question

What’s free on Outfitter?

The short answer

Your Outfitter website is free forever, with no card and no time limit. Marketing, Front Desk and Recruiting are free to join; you pay only for what runs, from tokens. Your first $10 of Facebook ads is on us, and setting up Front Desk, changing her and texting Emma cost nothing.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Owners who want to try Outfitter before spending a dollar.

What you can do without paying

Build your website on a five-minute call with Emma. It goes live at getoutfitter.ai/site/your-name.
Join Sales & Marketing and save a card. Nothing is charged.
Preview your ads before you pay anything.
Set up Front Desk on one phone call with her. Calling her for your messages is free too.

Free, not a trial

The free website isn’t a trial that runs out. It stays live with no time limit, and you can change anything by asking Emma: a headline, a price, a photo. Professional has a 30-day free trial; the free website doesn’t need one.

What it costs

Free: the website and joining Sales & Marketing. Free: building your hiring ads, and setting up, changing and calling Front Desk. Free: texting Emma, Google posts and review requests, and your first $10 of Facebook ads. Paid from tokens: ad spend plus 30%, postcards about 53¢ an address, Front Desk calls 35¢ a minute.

What it won’t do

The free website lives at getoutfitter.ai/site/your-name, with a small Outfitter banner at the bottom.
Your own web address, no banner and automated Google reviews and posts come with Website Professional. It’s $79 a month after 30 days free.
The free $10 is for Facebook ads.

An example

An electrician builds his site on a call between jobs and has it live before he hangs up. He spends nothing that week. When he turns on Facebook ads, the first $10 is on us.

Common questions

Is the website really free forever?

Yes. Your site stays live at getoutfitter.ai/site/your-name with no time limit. No card needed.

What comes with the free website?

A site built for your trade, mobile-friendly with tap-to-call, hosting and SSL included, and every request sent to your phone and email. Change anything by asking Emma.

Do I pay for Google reviews and posts?

Google posts and review requests are free. With Website Professional, they're automated.

Is Front Desk free?

Front Desk is free to join, set up and change. Her calls use tokens, 35 cents a minute.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Pricing →

Keep reading

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Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.