Outfitter Learn · Pricing and tokens · Question

What does each part of Outfitter cost?

The short answer

The Outfitter website is free forever, and Website Professional is $79 a month with 30 days free. Marketing, Front Desk and Recruiting are free to join; what runs is paid from tokens (1 token = 1¢). Ads cost your ad spend plus 30%, Front Desk calls 35¢ a minute, and postcards about 53¢ delivered.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Owners who want every price in one place before they start.

What you pay for, step by step

Your website goes live for $0. No card, no contract.
You join Sales & Marketing and save a card. Nothing is charged.
You buy tokens, from $35, and turn on what you want: ads, postcards or Front Desk.
Each one draws from your balance only while it runs. Your workspace shows where every token went.

Outfitter prices in tokens and dollars

What runs	Tokens	In dollars
Website	0	$0
Website Professional	7,900 a month	$79/mo
Facebook & Instagram ads	130 per $1 of ads	Your ad spend + 30%
Hiring ads	130 per $1 of ads	Your ad spend + 30%
ChatGPT ads (coming in November)	130 per $1 of ads	Your ad spend + 30%
Postcards	About 53 an address	About $0.53 delivered
Front Desk calls answered	35 a minute	35¢/min
Tasks completed by your agent	25 a minute	25¢/min on calls (text is free)

What it costs

Website: free. Website Professional: $79 a month (7,900 tokens), 30 days free. Facebook, Instagram and hiring ads: your ad spend + 30% (130 tokens per $1). ChatGPT ads, coming in November: same rate. Postcards: about $0.53 delivered per address. Front Desk calls: 35¢ a minute. Tasks your agent completes: 25¢ a minute on calls; text is free. Start Hunting New Business: $299 a month for 29,900 tokens.

What it won’t do

Your first $10 of Facebook ads is on us.
No setup fee and no commission on the jobs you win.
Each mail drop is priced before it prints, and nothing mails until you approve it.
Prices here are as of October 2026. The pricing page is the source of truth.

An example

A landscaper runs $300 of Facebook ads in a month: 39,000 tokens, $390. After a big backyard job, 200 nearby homes get a postcard, about $106. Front Desk catches about 100 minutes of calls, $35. His website costs nothing.

Common questions

Is there a monthly fee?

No. The website is free and Marketing is free to join. You only pay for what runs, from your token balance. Website Professional ($79 a month) and Start Hunting New Business ($299 a month) are optional.

What's in Start Hunting New Business?

29,900 tokens every month to spend on whatever works. Spend them on whatever works: up to $230 of Facebook and Instagram ads at cost plus 30%, or a mix of ads, Front Desk and postcards. No contract.

What does Front Desk cost compared to an answering service?

Front Desk is 35 cents a minute from tokens, so a busy month with 300 minutes of calls is $105. Many trade answering services run $400 to $800 a month for 60 to 90 minutes.

Does texting Emma cost anything?

No. Text is free. Tasks your agent completes on calls are 25 cents a minute.

Is there a setup fee?

No. There's no setup fee and no commission on the jobs you win. You save a card when you join, and nothing is charged until you buy tokens.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Pricing →

Keep reading

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Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.