Outfitter Learn · Marketing · Overview
How Outfitter runs a contractor’s marketing
Emma, your Outfitter AI agent, builds and runs your local marketing and sends you every lead the moment it comes in. You never touch an ad account. Marketing is free to join: ads cost your ad spend plus 30%, postcards about 53¢ delivered, and your first $10 of Facebook ads is on us.
Who it’s for: Owner-operators and small crews in the residential trades who want more local jobs but don't want to learn ad platforms.
What happens when you start your marketing
In about five minutes you give us your name, phone, town and logo. You preview your virtual yard sign and pick an ad budget.
Your sign goes up on Facebook and Instagram in front of homeowners around your town.
When you’re ready, you add your weekly Google check-in and draw a mail area, all from your workspace.
Every lead reaches you right away with a name, phone and email. They’re yours, with no commission on the jobs you win.
Your numbers sit in one dashboard, so you can see what each engine brought in.
Four engines, one place
Homeowners look for a contractor in different places. Some are scrolling Facebook. Some search Google Maps. More now ask ChatGPT what a job costs. And some aren’t looking yet, but they open the mailbox. Outfitter Marketing reaches all four: Facebook and Instagram ads, your Google Business Profile, ChatGPT ads (coming in November) and postcards. Each works on its own. Together they cover your town.
You don’t have to use all four. Start with your virtual yard sign and add the rest whenever you’re ready.
Who it fits
It fits the owner who’s good at the work and short on hours. A roofer up a ladder can’t tune ads. A plumber on call can’t write Google posts. With Outfitter, the work you do stays the same, and the marketing happens around it. You send a job photo or a happy customer’s number when you have one, and you call back the leads.
How it compares to the usual way
Small contractors usually market one of three ways. They rely on word of mouth, do it themselves at night, or hire an agency on a monthly retainer. Outfitter has no contracts, no setup fee, no agency and no meetings. You pay for the ads and mail that actually run, at cost plus 30%, and you see where every token went. The leads come straight to you, not to a shared lead list.
What it costs
$0 to join. You save a card, and nothing is charged. Then you buy tokens for what runs (1 token = 1¢). Facebook and Instagram ads run at cost plus 30%, and postcards cost about 53¢ a home. Google posts and review requests are free. Your first $10 of Facebook ads is on us, and ChatGPT ads are coming in November. Want a running start? Start Hunting New Business is $299 a month for 29,900 tokens.
What it won’t do
You choose your budget and can change it or stop any time. Cancel and your ads stop at once.
Spending waits for your OK: every postcard drop is priced and approved by you before it prints.
Ads run from our accounts. You don’t need a Facebook page, an ad account or a ChatGPT account.
View ranges are planning numbers, not a promise. Your dashboard shows your real ones.
An example
A painter in the suburbs sets a $500 monthly ad budget on a Monday. Her virtual yard sign runs on Facebook and Instagram, at about 12k–33k views a month by Facebook’s typical home-services costs. A homeowner taps “Get quote,” and the name, phone and email land on her phone while she’s cutting in a ceiling. She calls back at lunch.
Common questions
See it for your business
Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.
Marketing →Keep reading
Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.