Outfitter Learn · Leads and follow-up · Question

How does follow-up by text and call-back work?

The short answer

When a lead comes in and you’re tied up, Emma keeps the conversation going by text and calls the homeowner back. She gets the job details, answers what you taught her, and pre-schedules a time for you to confirm. You get the outcome in a text, not a to-do list.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Contractors who are on a job all day and can't get back to every homeowner before someone else does.

What you and the homeowner see

The homeowner hears back while they’re still thinking about the job, not tomorrow morning.
If you missed their call, Emma calls them back and picks up where they left off.
She answers with what you told her about your business, and nothing you didn’t.
When there’s a time to set, she pre-schedules it and tells the homeowner you’ll confirm.
You get one text with the outcome. Confirm it, call them yourself, or let it go.

You stay in charge of the job

Follow-up keeps the homeowner warm. It doesn’t make your decisions. Emma won’t set a price, promise a start date or tell a customer a time is final. Those calls stay with you.

What changes is who gets back to people. Instead of a stack of callbacks waiting for you at 6pm, you get answers you can act on from the driveway.

What it costs

Text is free. Calls draw from your token balance (1 token = 1 cent). Tasks your agent completes are 25 cents a minute on calls. Front Desk calls answered are 35 cents a minute.

What it won’t do

A homeowner who texts STOP stops getting texts.
Emma says she’s an AI. She never pretends to be you.
She never quotes a price you didn’t give her and never promises a start date unless you told her to.
On estimate leads, only homeowners who asked to be contacted reach you. You never cold-call someone who didn’t.

An example

A roofer misses a call at 9:40pm while he’s putting the kids to bed. Emma calls the homeowner back, gets the details and pre-schedules Saturday. He reads one text and confirms.

Common questions

Will homeowners know it's AI following up?

Yes. Emma says she's an AI. Customers know who they're talking to.

Can I take over a conversation?

Yes. Every lead reaches your phone with their number. Call or text them yourself any time.

What does follow-up cost?

Text is free. Tasks your agent completes are 25 cents a minute on calls. Front Desk calls answered are 35 cents a minute.

Can a homeowner stop the texts?

Yes. Texting STOP ends them immediately.

See it for your business

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Keep reading

Leads and follow-upWhat happens to a lead after it comes in?Leads and follow-upWhere do customer replies go?Leads and follow-upHow do I see every lead in one place?GuideMissed-call text back for contractors GuideEstimate follow-up for contractors

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.