Exclusive leads for contractors · pricing

One plan. $1,500 a month per zone.

All in. Most of it runs your ads on Meta at cost; our fee, about 30% on that spend, runs Emma, the estimates, the routing and your dashboard. Every lead in your zones is yours and nobody else's — and until someone else in your trade buys in, so is the rest of your city.

A zone is a slice of a metro with about 300,000 people in it. Month to month from day one. Free to sign up; you pay when you claim a zone.

Per zone, per month

$1,500 all in

Your ads on Meta

$1,150 at cost

Outfitter (about 30% on spend)

$350 everything else

Exclusive in your trade. Leads in your zones go to you, never resold.
Unclaimed zones near you send their leads to you too — until someone claims them.
Every lead arrives with its estimate, texted to you the moment it's ready.
Add or drop zones any time for next month. Cancel any time.
Spend, reach, clicks, leads and cost per lead in your dashboard.

Is your zone open?

Your trade and your shop's address. We'll show you your metro cut into zones, which are open, and what it costs to claim them.

— — zones — open —

Your pickOpenTakenOn holdTap a zone to add it

$0/mo

Pick at least one zone

Charged today and then monthly. Change your zones any time; changes take effect at your next renewal. Cancel any time — ads run to the end of the paid month and any unspent ad budget is refunded. Lead counts vary by market and are never guaranteed.

How the money works

You fund the ads

$1,150 of every $1,500 zone goes straight into Meta ads in your metro, at cost. It's charged up front so your ads are funded before they run. Unspent budget carries forward; if you cancel, it's refunded.

We run everything

Our fee covers the creative, the targeting, Emma walking every homeowner through their project, the estimate built on your rates, lead routing, exclusivity and your dashboard. No ad account, no ad manager, nothing to learn.

You keep 100% of the job

No commission, no revenue share, no piece of your contract. Our fee is a percentage of the advertising, said out loud. What you sell and what you make on it is yours.

The terms, in plain words

Exclusive: One contractor per trade per zone. A zone you pay for is yours; nobody else in your trade gets a lead from it. A plumber and a roofer can share a zone — they aren't competing for the same homeowner.
No ceiling: Zones nobody has claimed still produce leads, and they go to the partners already in the market, split by how many zones each holds. The first roofer in a city gets the whole city until a second one buys in.
Billing: Monthly, in advance, on the day you bought. One charge, two lines on the receipt: ad budget × zones, and service × zones.
Changes: Add or drop zones any time in your partner page. Changes take effect at your next renewal, no proration, and the page tells you the date.
Commitment: None. Month to month from day one. It takes six to eight weeks of steady spend to read results; partners who quit at week three quit on noise.
Cancel: Any time. Ads run to the end of the paid month. Unspent ad budget is refunded; our fee isn't. Your zones are held 30 days after that in case you come back, then released.
Ads start: Within 3 business days of setup — we confirm how far you'll drive, your rate card (or the trade default) and where leads should go.
Guarantee: None on lead counts. Meta decides delivery; we show ranges, never promises. What we do guarantee is that a lead in your zone was never sold to anyone else.

Straight answers

Why zones instead of a radius?

A 30-mile circle is all of Des Moines and a sliver of Los Angeles. A zone is about 300,000 people wherever you are, so a dollar buys the same amount of market in both places — and nobody can lock up a whole metro by buying one seat.

Where does the estimate come from?

Your numbers. Before your ads run we capture how you price work — rates, tiers, minimums, exclusions. Emma walks the homeowner through their project and shows a range built from those, so the budget is settled before you drive anywhere.

What if I want more than six zones?

Talk to us. Above six we set you up with your own campaign and territory rather than the self-serve plan.

Can I pause for the winter?

Not yet — for now, drop to one zone or cancel and come back; your zones are held 30 days after a cancel. A 60-day pause that keeps your zones is on the way.

How is this different from Angi or Thumbtack?

They sell the same homeowner to four or five of you and let you fight over price. Here a zone belongs to one contractor, the homeowner already saw a real number built from your rates, and they asked to hear from you specifically.