Outfitter Learn · Glossary · Glossary
What is speed to lead?
Speed to lead is the time between a new lead reaching a business and the business’s first real response. The shorter it is, the more leads turn into conversations. A widely cited MIT and InsideSales.com study (2007) found a big gap. Leads reached within 5 minutes were 21 times likelier to qualify than at 30.
Who it’s for: Any contractor whose leads arrive while they’re on a job.
Why the clock matters
- A homeowner calls, fills out a form or taps “Get quote” on an ad.
- Every minute without an answer, they can call the next name on the list.
How Outfitter does it
Speed to lead breaks down when the owner is the office. A plumber under a sink can’t call back in five minutes. Outfitter closes that gap two ways.
First, every lead reaches you the moment it comes in, with a name, phone and email. Second, Front Desk answers the calls you can’t, 24/7, takes the details and texts them to you. The homeowner gets an answer right away, and you call back in the order you choose.
After that, follow-up continues by text and call-back, so a quiet lead isn’t simply forgotten.
What it won’t do
- On Outfitter, every lead is texted to you the moment it comes in.
- Front Desk answers calls 24/7, so a 7 pm call gets a real answer instead of voicemail.
- Front Desk pre-schedules a time for you to confirm. The final say is yours.
An example
A homeowner taps “Get quote” on a roofer’s Facebook ad at 6:15 pm. Her name, phone and email land in his texts right away. He calls back from the driveway before dinner.
Common questions
See it for your business
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Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.