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What does the marketing dashboard show me?

The short answer

Your marketing dashboard puts every engine in one place in your workspace. You can see each lead and where it came from, and what you spent next to what it brought in. Leads still reach your phone the moment they come in; the dashboard is where you look back.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Contractors who want to know which marketing is working without logging into four different accounts.

What you see when you open it

  1. Every quote request, from every engine, with where it came from.

  2. What you spent and what it brought in, so you can tell a good month from a quiet one.

  3. New Google reviews as they come in.

Change your marketing from the same place

The dashboard isn’t only for looking. You can change your budget or stop ads from it any time. Cancel and your ads stop at once. If you’d rather not open it at all, call or text Emma and ask, “how many leads came in this week?”

What it costs

The dashboard is free. It comes with Marketing, which is free to join.

What it won’t do

An example

An HVAC owner sits down on a Sunday night and opens the dashboard. He sees his Facebook ads brought most of the month’s leads and his postcards brought a few bigger jobs. He raises his budget for the fall rush from the same screen.

Common questions

Do I have to check the dashboard to get leads?
No. Every lead reaches you the moment it comes in, with their name, phone and email. The dashboard is for looking back.
Can I see which channel each lead came from?
Yes. Every quote request shows where it came from.
Can I change my budget from the dashboard?
Yes. Change or stop your ads any time from your dashboard.
Can I ask Emma instead of opening it?
Yes. Call or text Emma and ask something like how many leads came in this week.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Marketing →

Keep reading

MarketingHow Outfitter runs a contractor’s marketingTrust and controlCan I see everything Emma did?Leads and follow-upHow do I see every lead in one place?GuideCall tracking for contractors: what makes the phone ring

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.