Outfitter Learn · Marketing · Question

How does the weekly Google Maps check-in work?

The short answer

Once a week we check in: send a happy customer’s name and number, and we ask them for a Google review with a one-tap link. Send a job photo and one sentence, and we post it to your Google profile. Fresh reviews and posts help move you into the top three on Google Maps, and you can skip any week.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Contractors who know reviews matter but never get around to asking or posting.

What happens each week

Once a week we check in. A happy customer? Send their name and number. A finished job? Send a photo and a sentence.
Your customer gets a review request with a one-tap link straight to your Google page.
Your photo and your words become a post on your Google Business Profile.
New reviews and posts show up in your dashboard.

Why the map matters

When a homeowner searches for a pro near them, Google shows three businesses on the map first. A profile with steady new reviews and recent posts looks active, and that’s what helps you climb. A photo and a sentence a week keeps it fresh.

What it costs

Free. Google posts and review requests cost nothing in Marketing. With Website Professional ($79/month, 30 days free), Google review requests and posts are also automated.

What it won’t do

Replying is optional. Skip any week you don’t have a happy customer or a finished job.
Posts go up in your own words.
You connect your Google profile from your workspace when you’re ready.

An example

A basement finisher replies to the check-in with two lines. One is “Jane Smith, 651-555-0142, great job last week.” The other is a photo captioned “Finished a basement in Woodbury with a wet bar and a home gym.” Jane gets a review request, and the photo goes up on Google.

Common questions

Do I have to answer the weekly check-in?

No. It's optional. Reply when you have a happy customer or a finished job, and skip it when you don't.

How does the customer leave a review?

They get a request with a one-tap link that goes straight to your Google page.

Does the Google check-in cost anything?

No. Google posts and review requests are free in Marketing.

What does Website Professional add?

Website Professional is $79 a month with 30 days free. It adds automated Google review requests and posts, plus your own web address.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Marketing →

Keep reading

MarketingHow Outfitter runs a contractor’s marketing WebsiteFree website vs. Website Professional: what’s the difference?MarketingWhat does the marketing dashboard show me?GuideGoogle Business Profile for contractors: setup guide GuideHow to get more Google reviews

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.