Outfitter Learn · Estimates and design · Question

Could an AI estimator work for my trade?

The short answer

Probably, if your homeowners want to know what the job costs before you visit. Emma was built and proven on basements. That’s the part that gets built for your trade: your questions, your products and a range from your rates. Every account is set up by hand, so start by asking whether your zone is open.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Trades that sell projects homeowners hesitate on because they don't know the price, from remodels and roofing to landscaping and drainage.

What happens when you ask about your trade

You tell us your trade and your ZIP. You hear back within one business day.
We check whether your ad zone is open, look at your Google profile and map the neighborhoods you want mailed.
We capture how you price work, or start from the trade default, and confirm how far you’ll drive.
We walk you through it before anything is charged. Ads start within 3 business days of setup.

Ignore the fact that it's basements

The live demo on our exclusive leads page is a basement. That’s the trade we built first and proved it on. Go through it the way a customer would. Answer the questions, pick the finishes, watch the number come back.

Then notice everything you’d know before you got in the truck. That part carries over: the scope, the selections, the budget and whether they actually want to hear from you.

What it costs

The zone plan is $1,500 a month per zone, all in. That’s $1,150 to your ads on Meta at cost and $350 to Outfitter. Month to month. Details on the zone plan page.

What it won’t do

One contractor per trade per zone. If someone in your trade already holds your zone, it isn’t open.
The range is a ballpark until you’ve seen the job, in every trade.
Emma learns your trade before she talks to your homeowners, but she never quotes a number that didn’t come from you.
Lead counts vary by market. Meta decides how ads deliver.

An example

A landscaper in Edina wants sod, drainage and planting beds priced before he drives out. The homeowner designs the project with Emma, sees his range and asks for a call. He shows up knowing the budget works.

Common questions

Which trades can sign up?

The set-up form lists trades from basement finishing, HVAC and plumbing to roofing, landscaping and pool service. Tell us yours and we'll tell you if your zone is open.

Do I need a detailed price book?

No. We capture how you price work. If you don't have a rate card, we start from the trade default and confirm it with you.

Is it the same Emma that answers my phone?

Yes. Emma is one AI agent. On the estimator she walks homeowners through a project; on Front Desk she answers the calls you can't.

Can I see it working first?

Yes. The live basement estimator takes about five minutes, out loud or typed, on the exclusive leads page.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Exclusive leads with Emma's estimates →

Keep reading

Estimates and designWhat is an AI estimator built for a trade?Estimates and designWhere does Emma’s price range come from?GuideBuy leads or generate your own?

Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.