Outfitter Learn · Trust and control · Question

Do callers know they’re talking to AI?

The short answer

Yes. Front Desk says it’s an AI assistant in the greeting of every call, whether or not your state requires it. That holds even in your own cloned voice. Callers hear something like “this is Dave’s AI assistant,” so nobody is misled.

From Outfitter AI · Updated October 11, 2026

Who it’s for: Any contractor who sends missed calls to Front Desk, on a business line or a cell.

What a caller hears

If you forward your line, your phone rings first. If you don’t pick up, Front Desk answers.
The greeting says it’s your AI assistant, in your voice or a natural voice you pick.
It asks the questions you taught it and reads the message back to the caller once before hanging up.
You get a text and an email with who called, what they wanted in their words, and whether it’s urgent.

Why it says so up front

Several states already require commercial bots to say they’re bots, and more are coming. Front Desk says it everywhere, so you’re covered without tracking the rules state by state. It also just works better on the phone. A caller who knows they’re talking to an assistant gets to the point, instead of spending the first twenty seconds wondering.

What it costs

Front Desk is part of Sales & Marketing, which is free to join. Its calls use tokens at 35 cents a minute. $35 buys 3,500 tokens, about 100 minutes or 18 typical calls.

What it won’t do

The AI disclosure is in the greeting on every call, in every state.
It never pretends to be you.
Your voice is cloned only from a recording you make yourself, with a checkbox confirming it’s your voice. You can delete it any time.
Voice cloning is in beta. Ask us to turn it on.

An example

A roofer’s wife calls his cell during a tear-off. She hears “Hi, you’ve reached Tom’s phone, I’m his AI assistant.” Her message is taken exactly as she said it, with no business talk. Tom reads it on his break.

Common questions

Does Front Desk say it's AI if my state doesn't require it?

Yes. It says so in the greeting on every call, in every state.

Can Front Desk answer in my voice?

Yes, from a 90-second recording you make yourself in your browser. It still says it's your AI assistant. Voice cloning is in beta, so ask us to turn it on.

How does Front Desk treat calls from my subs or family?

The way you told it to in setup. Your spouse gets a warm hello and a message taken exactly as she said it, and nobody gets pitched.

Do homeowners talking to Emma online know she's AI?

Yes. At BuildFlow Basements, Emma says up front that she's an AI before she starts designing a basement with a homeowner.

See it for your business

Everything on this page is part of Outfitter. Free to join, no contracts, and you only pay for what runs.

Meet Emma →

Keep reading

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Last updated October 11, 2026. Prices and features change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.