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Buyer’s guide · Contractors

Who should run your Facebook ads? 15 options for contractors compared (2026)

On a budget of a few hundred dollars a month, run the ads yourself or use a pay-as-you-go service; a flat agency fee of $750 to $3,000 a month can cost more than the ads. Once you spend $1,500 or more a month on replacement or remodel work, a contractor agency with a published price (Outdooit, Built-Right Digital, Ad Genius, Hook Agency) starts to make sense. Scorpion, LocaliQ and Hibu quote privately, and none of the big job-software platforms we checked runs paid Facebook ads for you. This guide compares all 15 on fees, minimums, contracts and what you actually get, using each company’s own pages.

By Eric Smith, founder of Outfitter AI and a former general contractor · Prices checked October 11, 2026

Who wrote this: Outfitter AI runs Facebook and Instagram ads for contractors, one of the 15 options here. We list it with the same kind of facts as everyone else, and in several situations below we recommend something else. Every competitor price comes from that company’s own website, checked October 11, 2026, and is linked. If anything is wrong or out of date, call or text (507) 628-0400 and we’ll fix it.

The short answer: what fits your shop

You have an evening a week and good job photos

Run it yourself in Meta Ads Manager. You pay only the ad spend and keep the ad account. Our step-by-step Facebook ads guide covers the setup.

You want help but have a small budget

Hire an Upwork freelancer for a few hours: Upwork puts the typical rate at $15 to $40 an hour. Or buy a one-time setup as a Fiverr gig and run it from there.

You spend $1,000+ a month and want it handed off

Outdooit is the lowest flat fee we found for paid Meta ads, $750 a month with no markup on spend. Built-Right Digital sells Meta ads alone for $1,999.

You sell roofs, remodels or system replacements

Ad Genius (from $2,500) reports by booked jobs and pushes leads into your CRM. Hook Agency starts at $3,000 and advises $3,000 to $5,000 of ad spend to test.

You want one company for website, Google and Facebook

Scorpion, LocaliQ and Hibu quote after a demo; Hibu’s terms run 6 to 12 months. Thryv shows $500 to $1,000 packages but not how much reaches Meta.

You run the shop from your phone

That’s who we built Outfitter Marketing for: your ad spend plus 30%, so $500 of ads costs $650, with your first $10 of Facebook ads free. It makes the ads (a virtual yard sign and videos from your job photos) and texts you every lead. The ads run from our account, not yours.

If you’re on ServiceTitan, its Marketing Pro ties the Meta ads you already run to booked jobs, but it doesn’t make or run them. Jobber’s Marketing Suite posts to your pages for free reach, not paid ads. For a sense of what the ads themselves cost: LocaliQ, which sells ad management, puts Home & Home Improvement lead campaigns at $42.95 a lead in its 2026 benchmarks, against $27.39 across all industries [1]. That’s vendor research, so treat it as a ballpark.

Seven questions to ask before anyone runs your ads

Facebook ad help is sold a dozen ways, and the sticker price rarely tells you what you’re buying. Ask every option these seven things, in writing:

All 15 compared

OptionTypeFee or pricing modelMinimum ad spendContractWho makes the adsLeads and reportingBest fit
Meta Ads Manager or Boost (do it yourself)Do it yourselfYour ad spend only; no management feeNone verified on Meta’s pages; LocaliQ says $5 a day worksNone; you set and stop the budgetYouInstant-form leads in Meta; Ads Manager reportsOwners with an evening a week and spend under ~$500/mo
Upwork freelancerFreelancer$15–$40/hr typical; $25/hr medianSet by the freelancerTerms you agree with the freelancerDepends on the freelancerDepends on the freelancerOwners who can manage a contractor-for-hire
Fiverr gigFreelancerGigs listed from $10 to $50 (starting prices)Not listedPer gigDepends on the gigDepends on the gigOne-off setup tasks on a tiny budget
Outdooit Home Services MarketingContractor agency$750/mo + ad spend (no markup)None published; suggests testing at $10–$25 a dayNot stated for managementThey do: 4 ad creatives a monthMonthly report: clicks, leads, cost per leadSmall shops wanting a flat-fee agency
Built-Right DigitalContractor agency$1,999/mo stand-alone Meta Ads + ad spendNot listedFull-service plans month to month; stand-alone not statedThey do: static and video adsMonthly reporting; CRM connection on top planRemodelers and service shops wanting Meta plus Google
Ad GeniusContractor agencyFrom $2,500/mo (up to $5,000 spend), no markupNone stated; recommends $1,500–$3,000/moNot listedThey do: copy, images, video directionLeads into your CRM in real time; booked-job reportingEstablished remodeling, roofing and HVAC-replacement shops
Hook AgencyContractor agencyFrom $3,000/mo (starting price)Advises $3,000–$5,000 of ad spend to test a channelNot listedThey build ads from your brand, footage and offersOngoing performance reportingLarger shops with real ad budgets
Footbridge Media (social media management)Contractor agency$199/mo Facebook; $249/mo Facebook + InstagramNot listedNo contracts or minimum termsThey post 3 times a weekAwareness, not lead generation (its words)Keeping your page active, not buying leads
Outfitter MarketingOutfitter (ours)Your ad spend + 30%; first $10 of Facebook ads freeNone; you pick the budgetNo contract; change or stop any timeOutfitter: virtual yard sign + video ads from your job photosEvery lead texted/emailed to you; dashboard with cost per leadOwner-operators with no time or ad account
Thryv Social AdsLocal-marketing companyPackages: $500, $750 or $1,000/moNot listed; page doesn’t say if ad spend is included6-month minimum on its promo; standard terms not listedThryv: ads and copyMonthly performance reportOwners wanting a fixed monthly price
LocaliQ Social AdsLocal-marketing companyQuote only (one flat fee)Not listedNot listed on the pageLocaliQ’s ad specialistsLead Ads to your email or dashboard; reports on views, clicks, contactsShops buying search and social from one company
HibuLocal-marketing companyQuote only (custom) + implementation feeNot listedTypically 6 to 12 monthsHibu’s teamLead-generation campaigns; social dashboardOwners wanting a bundled website and ads program
ScorpionLocal-marketing companyQuote onlyNot listedAd services typically month to monthScorpion, including videoLead scoring (Leads AI); platform reportingGrowing 10–25 person shops wanting full service
ServiceTitan Marketing Pro (Meta Ads integration)Job-software add-onQuote only (add-on to ServiceTitan)n/a: you run your own adsNot listedYou or your agencySpend, clicks and booked jobs per campaign; customer list synced as an audienceServiceTitan shops already running Meta ads
Jobber Marketing Suite (Social Posting)Job-software add-on$99/mo add-on + Jobber plan (from $29/mo yearly)n/a: no paid adsJobber plans monthly or with a 1-year commitmentJobber drafts posts; you approveOrganic posts only, no paid adsJobber users wanting their page active

Fees are what each company lists on its own pricing, service or help pages, checked October 11, 2026. Unless a row says otherwise, the fee is on top of your ad spend, which goes to Meta. “Not listed” means we couldn’t find it on the company’s own pages, not that it doesn’t exist. “Quote only” means the company doesn’t publish a price. Ask before you sign.

What $500 of ads in a month would cost

Same month, same $500 of Facebook and Instagram ad spend, priced on every option that publishes enough to work it out. This is the total you’d pay: the ads plus the management fee.

Meta Ads Manager or Boost (do it yourself)
$500
$500 of ad spend, no fee
Outfitter Marketing
$650
$500 of ad spend + 30% ($150)
Outdooit Home Services Marketing
$1,250
$750 management fee + $500 of ad spend
Built-Right Digital
$2,499
$1,999 stand-alone Meta Ads fee + $500 of ad spend
Ad Genius
$3,000
$2,500 starting fee + $500 of ad spend

An example, not a quote: $500 of Facebook and Instagram ad spend in one month, plus each company’s published starting fee. It leaves out taxes and setup fees, which most of these don’t list. Not shown: quote-only companies (Scorpion, LocaliQ, Hibu, ServiceTitan), Hook Agency (its page doesn’t say whether the $3,000 starting price includes ad spend, and it advises testing with $3,000 to $5,000 of spend), Thryv (its page doesn’t say whether ad spend is in the package price), Footbridge Media and Jobber (posting, not paid ads), and freelancers (the cost depends on the hours you agree).

Two things stand out. At a small budget, a flat management fee is the biggest part of the bill: with Ad Genius, $2,500 of a $3,000 month goes to the agency, and even Outdooit’s $750 is more than the ads. A percentage fee or doing it yourself keeps most of the money in the ads, but you trade away a dedicated person watching the account. Flat fees only start to make sense once spend reaches the low thousands, which is why Ad Genius recommends $1,500 to $3,000 a month and Hook advises $3,000 to $5,000 to test. To size your own budget from your job math, see how much to spend on marketing.

Each option, in plain terms

Do it yourself, or hire one person

Running the ads yourself in Meta Ads Manager costs only the ad spend; the price is your evenings. A freelancer from Upwork or Fiverr is the cheapest way to hand off the button-pushing, but quality varies a lot, and you’ll still supply the job photos and call the leads. Our step-by-step Facebook ads guide covers the do-it-yourself setup.

Meta Ads Manager or Boost (do it yourself) Do it yourself

Price: Meta’s own pricing and help pages block automated readers, so we couldn’t quote Meta directly. LocaliQ, which sells ad management, says “Only have $5/day? That’s fine. You can use that,” and puts Facebook ads at about $0.70 to $1.92 a click and roughly $27.66 a lead across industries (updated June 16, 2026). Its 2026 benchmarks put Home & Home Improvement lead campaigns at $42.95 a lead. source

You build the campaign in Ads Manager (or tap Boost on a post), pay Meta directly and keep the ad account, the audience data and the history. Nobody takes a cut. The cost is time: writing ads, swapping photos, watching the numbers and calling leads fast. Boosting is quick for showing off a finished job; Ads Manager is where you build a real lead campaign. Our how-to guide walks through it.

Good fit: An owner who likes tinkering, has good job photos and wants to learn what works before paying anyone. Not ideal: Owners who are on job sites 60 hours a week; an ad nobody watches burns money.

Upwork freelancer Freelancer

Price: Upwork says “The median hourly rate for Facebook & Meta Ads Specialists is $25” and that rates “typically range between $15 and $40,” based on past contracts; final rates are negotiable. Upwork’s own client fees weren’t on this page. source

A marketplace where you post the job and pick from Meta ads freelancers by rate, reviews and portfolio. Few will know home-service ads specifically, so ask for examples of local lead campaigns and who owns the ad account. Upwork says you pay for approved work, hourly or by milestone.

Good fit: A shop that wants a one-time setup or a few hours of help a month, at the lowest hourly rate. Not ideal: Owners who don’t want to screen, brief and supervise someone.

Fiverr gig Freelancer

Price: On Fiverr’s paid social media category page, the gigs shown had starting prices from “From $10” to “From $50” when we checked. The page doesn’t say what each package covers, whether ongoing management costs more, or whether ad spend is included, and it doesn’t list Fiverr’s service fees. source

Fixed-price gigs: you buy a defined task, like setting up a campaign or designing a few ads. Most sellers aren’t home-service specialists, so read the reviews and ask for a contractor example before you buy.

Good fit: A shop that wants one campaign built or a few ad designs, then runs it itself. Not ideal: Anyone who wants ongoing management and accountability for results.

Contractor agencies and services that publish prices

These run Facebook and Instagram ads for home-service companies and put a price on their website. Flat management fees run from $750 to $3,000 a month before ad spend, which makes them a big share of the bill on a small budget. Our own option charges a percentage of spend instead. Footbridge Media is here because contractors find it when searching for Facebook ads help, but its plan is page posting, not paid ads.

Outdooit Home Services Marketing Contractor agency

Price: “Our $750 per month management fee covers strategy, creative, targeting, optimization and monthly reporting.” “Ad spend goes directly to Meta, never marked up.” It suggests testing at $10 to $25 a day and says most contractors spend $500 to $2,000 a month. No setup fee or contract length is published; the page’s “No contracts” line refers to its free audit call. source

A California agency for home-service contractors with the lowest published flat fee for paid Meta ads that we found. Management includes four new ad creatives a month, copy, graphics and A/B testing, using your real project photos where possible, plus a monthly report. The page doesn’t say who owns the ad account or how leads reach you, so ask.

Good fit: A shop spending $1,000 or more a month on ads that wants someone else to run them for a fixed fee. Not ideal: Budgets of a few hundred dollars; the fee is more than the ads.

Built-Right Digital Contractor agency

Price: Stand-alone Meta Ads “$1,999 /mo.” Meta ads are also in the Scale plan (shown as both $4,999 and $4,199 a month on the same page) and the Pro plan ($19,999 a month). “Your advertising budget is paid directly to Google, Meta, or other advertising platforms and remains under your control.” “Our Full Service marketing plans operate on a month-to-month basis.” source

A home-services agency that publishes its prices, with a creative team that makes static graphics and video hooks. Meta Ads is sold on its own or inside bigger packages that add Google Ads, Local Services Ads and SEO. Monthly reports are promised; CRM connection is listed on the Pro plan. Its pricing page shows two different prices for some plans, so confirm the number in writing.

Good fit: A shop doing several hundred thousand to a few million a year that wants an agency on Meta and Google. Not ideal: Small budgets; the fee alone is four times a $500 ad month.

Ad Genius Contractor agency

Price: “Management fees start at $2,500 per month for up to $5,000 in monthly ad spend,” scaling for higher volume or more campaigns. Recommended ad spend is $1,500 to $3,000 a month, paid directly to Meta; “Ad Genius does not mark up ad spend.” No setup fee or contract terms are published. source

An agency for established home-service businesses that says Facebook ads work best for planned purchases: roofing, painting, HVAC replacement, windows and doors, kitchen and bath, flooring and outdoor living. It says emergency trades are better served by search and Local Services Ads. Instant-form leads go straight into your CRM, and reporting is by booked jobs, not just lead count.

Good fit: A replacement or remodel shop spending $1,500 or more a month that wants leads tracked to booked jobs. Not ideal: Emergency-call trades and small budgets, which the agency itself steers elsewhere.

Hook Agency Contractor agency

Price: Meta Ads “$3,000 /mo,” marked “Starting price.” Hook’s paid social page says “You should be prepared to spend at least $3,000-$5,000 in advertising minimum” to test a new channel. The pricing page doesn’t say whether ad spend is included, or list contract or setup terms for Meta Ads. source

A home-services agency that publishes a starting price for Meta ads. Its Meta campaigns are built around your own brand, footage and offers. Ask about contract length and whether the $3,000 includes any ad spend.

Good fit: A roofer, remodeler or HVAC company doing a few million a year that wants a premium agency. Not ideal: Any shop testing Facebook with a few hundred dollars.

Footbridge Media (social media management) Contractor agency

Price: First month $49, then “$199 per month for Facebook marketing management” or “$249 per month for Facebook + Instagram marketing management.” “No contracts or minimum terms required.” The page doesn’t say whether paid ad spend is included or billed separately. source

A contractor website company whose “Facebook Ads for Contractors” page sells social media management: three posts a week (two informational, one promotional) from your website, stock photos and content you send. Footbridge says this is “a focus on marketing & awareness instead of lead generation” and points to its Google Ads service for leads.

Good fit: A shop whose Facebook page looks abandoned and wants it posting regularly for little money. Not ideal: Anyone who wants paid lead campaigns run for them.

Outfitter Marketing Outfitter (ours)

Price: Facebook and Instagram ads run at your ad spend plus 30%, paid from a prepaid token balance (1 token = 1 cent): $500 of ads is 65,000 tokens ($650). Your first $10 of Facebook ads is free. Free to join, no contracts, no setup fee. source

Our product, so weigh this one accordingly. You give your name, phone, town and logo, pick a monthly budget, and Emma, the AI agent, builds and runs the ads. They start with a “virtual yard sign” (your logo and number on a sign on local lawns, three looks tested), and you can upload job photos from your phone that get cut into short vertical and feed video ads, with several headlines tested and the losers retired. A homeowner taps “Get quote” and their name, phone and email reach you right away; a dashboard shows leads, reach and cost per lead. The ads run from Outfitter’s ad account and local Facebook page, so you don’t need Ads Manager, but you also aren’t building an ad account of your own. There are no meetings and no agency team, and it doesn’t run Google Search ads.

Good fit: A 1 to 10 person shop that wants local Facebook and Instagram ads running for a few hundred dollars a month without an agency fee. Not ideal: Shops that want their own ad account and history, a dedicated strategist, or Google Search ads managed in the same place.

Local-marketing companies sold to small businesses

Scorpion, LocaliQ, Hibu and Thryv sell Facebook ads as part of a bigger marketing package, usually after a demo. Thryv is the only one that shows package prices. Expect a sales call, bundled website and search services, and in Hibu’s case 6 to 12 month terms.

Thryv Social Ads Local-marketing company

Price: Bronze $500 a month (Facebook only), Silver $750 (Facebook and/or Instagram), Gold $1,000 (adds LinkedIn). The promotion shown, “valid October 1 – October 31, 2025,” carried “A minimum six-month Subscription Period.” The page doesn’t say whether ad spend is inside the package price. source

Thryv sells done-for-you social ad packages: “From strategy to execution, we’ll handle every aspect of your campaigns.” Listed features include professional ad copy, geographic and interest targeting, a quarterly refresh, English and Spanish content and a monthly performance report. The promo on the page has expired, and the page doesn’t say how much of the package goes to Meta, so ask.

Good fit: A shop that wants one predictable monthly number and someone else making the ads. Not ideal: Owners who want to know exactly how much reaches Meta before signing.

LocaliQ Social Ads Local-marketing company

Price: No price published. “LocaliQ charges one flat fee that includes automated budget optimization,” with no extra charge to refresh creative. source

LocaliQ’s social advertising experts build and run campaigns on Facebook, Instagram, TikTok and Snapchat, starting with an audit of your accounts. Facebook lead-form leads go to your email or its Marketing Dashboard, which also reports views, clicks, site visits and contacts.

Good fit: A shop that wants social and Google ads under one roof with a dashboard. Not ideal: Owners who want a published price before the first call.

Hibu Local-marketing company

Price: No prices published; plans are custom-quoted. “Contract terms typically range from 6 to 12 months, depending on the services included in your custom plan,” and an implementation fee “covers your personalized onboarding and setup” (amount not given). Social ads are in the Reach and Expand tiers. source

A local-marketing company that bundles websites, search, display and social ads. “Our team will create and manage your ad campaign” on Facebook, Messenger and Instagram, with lead generation as one goal. The base Establish tier has no social ad management; social starts on Reach.

Good fit: A shop that wants its website and ads handled by one vendor and is fine with a term contract. Not ideal: Anyone who wants to test Facebook ads month to month.

Scorpion Local-marketing company

Price: No prices: “The investment you decide to make with Scorpion depends on your business goals.” “Digital advertising services like Google Ads, LSAs, Meta, etc. are typically month-to-month terms,” while its technology and SEO typically need a 12-month contract. The page advertised a $1,000 advertising credit for sign-ups by 10/31/26. source

A large home-services agency. “We run the social ads. You run the calls.” It targets homeowners in your area on Facebook, Instagram and YouTube, makes the video ads (“From script to screen, we handle it all”) and scores leads with its Leads AI. Its technology and SEO services are the ones that typically carry a 12-month term.

Good fit: A multi-truck shop that wants one agency for website, search and social. Not ideal: Owner-operators who only want Facebook ads at a known price.

Inside your job software

None of the big three field-service platforms runs paid Facebook ads for you. ServiceTitan’s Marketing Pro measures the Meta ads you or your agency already run against booked jobs. Jobber’s Marketing Suite posts to your Facebook and Instagram pages for free reach, not paid reach. Housecall Pro’s automated marketing lists email, postcard and text campaigns to existing customers, with no paid social ads.

ServiceTitan Marketing Pro (Meta Ads integration) Job-software add-on

Price: No price in ServiceTitan’s help articles; it points you to your Customer Success Manager or Pro Account Manager. Requires Marketing Pro, your own Meta ad account (owned by your Business Account) and ServiceTitan’s dynamic call tracking for attribution. source

Doesn’t run ads for you; it connects to the Meta ad account you or your agency run. It pulls in spend, clicks and impressions, ties campaigns to ServiceTitan jobs for return on ad spend, sends booked-job events back to Meta as offline conversions, and sends your customer list to Meta daily as an audience. It became generally available in 2026, in the US and Canada.

Good fit: A ServiceTitan shop that wants to see which Facebook campaign booked which job. Not ideal: Anyone looking for someone to make and run the ads.

Jobber Marketing Suite (Social Posting) Job-software add-on

Price: Marketing Suite “$99/mo” add-on (it appears to come with the Plus plan). Jobber plans: Core $49 a month with no commitment, $39 with a 1-year commitment, $29 billed yearly, up to Plus at $399 to $499 for 5 users. source

Jobber “drafts, schedules, and publishes Facebook and Instagram posts for your business” from your jobs, along with review requests, email campaigns and referrals. These are free posts to your own pages, not paid ads, so they reach your followers and their friends rather than everyone in a radius.

Good fit: A Jobber shop that wants regular posts without thinking about it. Not ideal: Shops looking for paid lead campaigns; you’d still need one of the options above.

Where hired Facebook ads go wrong

Most bad experiences with Facebook ad help come from a few predictable gaps. None of them is specific to one company:

How to test one in 60 days

  1. Set your number first. Decide what a booked job is worth to you and the most you’d pay to get one. Without that, every report looks fine.
  2. Pick a budget you can hold for two months. One month is too short to tell luck from results. Put the management fee and the ad spend in the same total.
  3. Hand over real material. Ten to twenty phone photos of finished jobs, a before-and-after or two, and a 20-second clip of you talking. Our job photo guide shows what to shoot.
  4. Get the terms in writing: fee, whether spend is included, who owns the ad account, how leads reach you, and how to cancel.
  5. Log every lead. Name, date, which ad, and what happened: no answer, not a fit, estimate set, booked. Call within minutes.
  6. At day 60, divide total cost by booked jobs and compare it with your profit per job and your other channels. For how Facebook stacks up against Google, Nextdoor, lead sites and mail, see every marketing option compared.

Common questions

How much does it cost to have someone run Facebook ads for my contracting business?
On the pages we checked in October 2026, contractor agencies with published prices charge $750 to $3,000 a month in management fees before ad spend (Outdooit $750, Built-Right Digital $1,999, Ad Genius from $2,500, Hook Agency from $3,000). Upwork puts Meta ads freelancers at $15 to $40 an hour. Thryv sells packages at $500 to $1,000 a month without saying how much is ad spend. Scorpion, LocaliQ and Hibu quote after a demo. Outfitter charges your ad spend plus 30%.
Is it worth paying an agency if I only spend $500 a month on Facebook ads?
Usually not on a flat fee. A $750 to $3,000 monthly fee on $500 of ads means most of your money goes to the agency, not to reaching homeowners. At that level, run the ads yourself, hire a freelancer for a few hours, or use a service that charges a percentage of spend. Flat-fee agencies make more sense once your ad spend is in the low thousands.
Should I boost posts or have someone build campaigns in Ads Manager?
Boosting is fine for showing a finished job to people nearby. For leads, a campaign built in Ads Manager with the Leads objective and an instant form is the usual choice. If someone you hire only boosts posts, ask why.
Who should own the Facebook ad account?
If you want to keep the campaign history and audiences when you change providers, have the ads run in an ad account your business owns, with you as an admin. Some services, ours included, run ads from their own account instead, which is simpler to start but means you don't build up an account of your own. Ask before you sign.
Do Facebook ad agencies mark up the ad spend?
The contractor agencies we checked that address it say no: Outdooit and Ad Genius say spend goes directly to Meta without markup, and Built-Right Digital says your budget is paid directly to the platforms. Their fee is the management charge on top. Outfitter's fee is built into the spend instead, at cost plus 30%. Thryv's and Hook Agency's pages don't say, so ask.
Can Jobber, Housecall Pro or ServiceTitan run my Facebook ads?
Not as of October 2026. Jobber's Marketing Suite posts to your Facebook and Instagram pages for free, which isn't paid advertising. Housecall Pro's automated marketing covers email, postcards and texts to existing customers. ServiceTitan's Marketing Pro connects to a Meta ad account you or your agency run and reports which campaigns booked jobs, but it doesn't make or run the ads.
Are Fiverr or Upwork freelancers good enough for contractor Facebook ads?
They can be, for a setup or a few hours a month, and they're the cheapest paid help. Most aren't home-service specialists, so ask for a local lead campaign they've run, who will own the ad account, and how leads will reach you. Expect to supply your own job photos and to call every lead yourself.
How long should I give a Facebook ads company before deciding?
About two months at a steady budget, with every lead logged to a result. Judge it by total cost (fee plus ad spend) divided by booked jobs, compared with your profit per job. Avoid signing a 6 or 12 month contract just to find out.

If you’d rather not run the ads or pay an agency fee

Outfitter runs your Facebook and Instagram ads for your ad spend plus 30%, and your first $10 of Facebook ads is free. We turn your logo into a virtual yard sign, cut your job photos into short video ads, and text you every lead. No contract, no Ads Manager, and you can change or stop the budget any time.

See how Outfitter Marketing works

Sources and how we compared

We compared the ways a 1 to 25 person home-service company would realistically get Facebook and Instagram ads run in 2026: doing it yourself, freelancer marketplaces, contractor agencies that publish prices, local-marketing companies, and the marketing tools inside the big job-software platforms. Fees, minimums, contracts and features come from each company’s own pricing, service or help pages, opened October 11, 2026; we didn’t use third-party price lists. Meta’s own pricing and help pages block automated readers, so the do-it-yourself row cites LocaliQ. Where a company doesn’t publish something we say “not listed” or “quote only”. We left out agencies that publish no price and offer nothing a reader could compare, and Housecall Pro has no row because we found no paid social ads on its pages.

  1. LocaliQ: Facebook advertising benchmarks — Updated September 23, 2026; vendor research, date range not stated
  2. LocaliQ: How much do Facebook ads cost? — Updated June 16, 2026; vendor research
  3. Upwork: Facebook & Meta Ads Specialist hourly rates — vendor data
  4. Upwork: Hire Facebook ad campaign freelancers
  5. Fiverr: Paid social media services
  6. Outdooit: Facebook ads for contractors
  7. Built-Right Digital pricing
  8. Built-Right Digital: Meta ads agency for home services
  9. Ad Genius: Facebook and Instagram ads for contractors
  10. Hook Agency pricing
  11. Hook Agency: Facebook ads for home services
  12. Footbridge Media: Facebook ads for contractors (social media management)
  13. Thryv Social Ads
  14. LocaliQ Social Ads
  15. Hibu pricing
  16. Hibu social marketing
  17. Hibu: Paid advertising handled
  18. Scorpion: Home services marketing (pricing and contract FAQ)
  19. Scorpion: Social advertising for home services
  20. ServiceTitan: Configure the Marketing Pro Meta Ads integration
  21. ServiceTitan: Track Meta Ads performance with automated attribution — Published April 25, 2026; updated July 11, 2026
  22. Jobber pricing
  23. Jobber: Social media posting software
  24. Jobber help: Lead generation
  25. Housecall Pro: Automated marketing
  26. Outfitter AI Marketing
  27. Outfitter AI pricing

Last updated October 11, 2026. Prices change; if something here is out of date, call or text (507) 628-0400 and we’ll fix it.