Pricing — Outfitter AI

Start free

Get started free. Pay as you grow with tokens, only for what runs.

Free to start

No card to start. 1 token = 1¢.

Get started free →

Free

✓Your website, free forever — built for your trade in about 5 minutes, with a small “Built by Outfitter” badge
✓Hosted for you — at getoutfitter.ai/site/your-name, or on a domain you already own
✓Change anything — just ask Emma, your AI agent (texting her is free)
✓Leads sent to you and an AI booking agent on your site
✓Google Business posts and review requests
✓$5 of tokens to start, on us

What tokens buy

✓Website Professional — no badge, and a new domain included: 3,900 tokens a month ($39/mo)
✓Facebook & Instagram ads — your ad spend + 30% (130 tokens per $1); your first $10 of Facebook ads is on us
✓Front Desk — your AI receptionist: 35 tokens a minute
✓Talking with Emma — 25 tokens a minute on calls
✓Neighborhood postcards — about 53 tokens an address
✓Addressed postcards — 117 tokens a card
✓Bird Dog postcards — 125 tokens for each card mailed
✓Streaming TV and hiring ads — your ad spend + 30%

Add a card when you’re ready to grow: auto-refill tops up your tokens (below 1,000 tokens it adds $50) so things keep running. Change it or turn it off any time. Without a card, spending stops when your tokens run out.

Start Hunting New Business is our $299/mo token plan: 29,900 tokens every month, with Website Professional included. Start Hunting →

Enterprise

Growth Partnership

For companies that want a partner in growth: more locations, more markets, more crews.

Let’s talk

A plan built around your markets and goals.

Book a demo →

What we’ll cover

✓Your markets — where you work now and where you want to grow
✓Everything in Start free — websites, Emma, ads, Front Desk and postcards on one account
✓A walkthrough with Eric, our founder

Here’s how the tokens work.

1 token is 1¢. Buy any amount from $35. Auto-refill keeps things running; change it or turn it off any time. Your workspace shows where every token went.

What things cost 1 token = 1¢

What runs	Tokens	In dollars
Website (free, with the badge)	0	$0
Website Professional	3,900 a month	$39/mo
Facebook ads	130 per $1 of ads	Your ad spend + 30%
Neighborhood postcards (every home on a route)	About 53 an address	About $0.53 delivered per address
Addressed postcards (one card to one person)	117 a card	$1.17 per card, first class
Bird Dog postcards (to visitors of your site)	125 for each card mailed	$1.25 per card mailed
Streaming TV ads	130 per $1 of ads	Your ad spend + 30%
ChatGPT ads	130 per $1 of ads	Your ad spend + 30% · coming in November
Hiring ads	130 per $1 of ads	Your ad spend + 30%
Front Desk calls answered	35 a minute	35¢/min
Tasks completed by your agent	25 a minute	25¢/min on calls (text is free)

Questions

Is there a monthly fee? +

No. You start free and pay as you grow with tokens, only for what runs. Website Professional (no Outfitter badge, plus a new domain included) is 3,900 tokens a month ($39), paid from your token balance. The Start Hunting New Business plan is $299 a month for 29,900 tokens.

Do I need a card? +

Not to start. Add one when you want things to keep running: with a card on file, auto-refill adds tokens when you run low (below 1,000 tokens it adds $50), and you can change it or turn it off any time. Without a card, spending stops when your tokens run out. Nothing is charged when you add a card.

What are tokens? +

One balance for everything. 1 token is 1¢. Ads, calls and postcards all draw from it, and your workspace shows exactly where it went.

Can I stop any time? +

Yes. Pause ads, turn off Front Desk or turn off auto-refill whenever you want. Unused tokens stay in your account.

Start free. Pay as you grow with tokens.

Looking to expand your market through partnership?

Here’s how the tokens work.

What things cost 1 token = 1¢

Questions