Homeowners in your area design their project with our agent, see a real price range built from your numbers, and ask to talk. That lead comes to you. Nobody else in your territory gets it.
You keep 100% of every job. We never take a cut of your contract.
The homeowner who wants the work done doesn't know what it costs. The only way to find out is to let three salespeople into the house — be home, two hours each, get pressured, and half the time still not get a number.
So they don't. They sit on it for another year. They're not comparing you to a competitor; they're comparing doing the job to doing nothing, and doing nothing keeps winning because it's the only option with a known price.
That's the part we built. A homeowner spends five minutes on their phone, designs what they want, and sees a real number — yours. The ones who like the number ask to talk to somebody. That somebody is you, and only you.
She talks the homeowner through their project out loud — what they want, what moves the price, what they're actually choosing. They see generated images of their own rooms in their own finishes, a real price range, the products you'd install, and an option to book time with you.
No forms. No callback-during-business-hours. No salesperson in their kitchen. Five minutes on the couch, and by the end they know what it costs and who's building it.
Ignore the fact that it's basements. That's the trade we built first and proved it on. Go through it the way a customer would — answer the questions, pick the finishes, watch the number come back — and notice everything you'd know before you ever got in the truck. That's the part that gets built for your trade.
This is the live system, not a video. Mic optional — you can type instead.
Alone on the couch there's no salesman watching their face when the number lands. They can find out it's $40,000 and close the laptop with zero awkwardness — which is exactly why they'll actually do it.
No form promising a callback during business hours. The estimator opens right there, branded as your company from the moment they enter their ZIP.
Our agent asks what they want done, walks them through the choices that actually move the price, and has them point their phone at the space. No forms, no jargon, no homework.
A price range built from your rates. Renderings of what they picked. Materials. A week-by-week timeline. Not a brochure — their project.
No pressure, and we mean it — the estimate is theirs whether they book or not. The ones who say "yes, have them call me" are the ones that reach your phone.
Not a name and a number. Everything they told us and everything we showed them — so your first sentence is about their project instead of twenty questions.
Measurements, conditions, what they want done and where — with the photos they took while we talked.
The exact range we quoted, built from your rates. You arrive already aligned instead of re-anchoring them.
Finish level, materials, the upgrades they picked and the ones they passed on.
Where the estimate was uncertain and why — access, age, what's behind the wall — so you know before the driveway.
When they want it done, and whether this is urgent or something they're planning for next season.
Whether they asked to be contacted or would rather reach out themselves. You never cold-call someone who didn't.
We're not going to tell you what you'll make — we don't know your close rate and neither does anyone else selling you leads. Put your own numbers in. The only figure we supply is what a lead costs, and you can move that too.
This is arithmetic, not a forecast, and definitely not a guarantee. It multiplies the numbers in the boxes — nothing more. Your actual results depend on your market, your pricing, how fast you follow up and how well you sell. Some contractors will do better than this. Some will do worse.
Want this as a one-page PDF with your numbers in it?
One contractor per trade, per territory. When a territory is claimed it comes off the board and stays off while they hold it.
Monthly, prepaid, and it funds your territory's advertising. Change it or pause it whenever you want.
Creative, targeting, the estimator, the follow-up. Our fee is a percentage of the ad spend — that's the whole arrangement.
No commission, no revenue share, no piece of your contract. We're not in the room when you sell, and we never take a cut of what you build.
Every dollar and every lead is visible in your dashboard — spend, leads, what each one was quoted, and what came of it.
They sell the same homeowner to four or five of you and let you fight over price. We sell a territory to one contractor. The homeowner talks to you or to nobody.
Yours. Before your ads run we capture how you actually price work — rates, production, materials, tiers, your minimum, your exclusions. The estimator runs on your numbers, not an industry average.
It's presented as a ballpark from someone who hasn't seen the property, and it names exactly what could move it. You give the real number after you've looked. The range exists so nobody wastes a trip on a budget that was never going to work.
No account, no ad manager, no creative to approve, no targeting to set. You pick a budget and work the leads.
Tell us and we throttle or pause your territory. Exclusivity means your leads don't go anywhere else, so it's on us not to send you more than you can handle.
Your trade, in your ZIP codes. We won't sell them to another contractor while they're yours. A plumbing partner and a roofing partner can share a ZIP — they're not competing for the same homeowner.
No. Our fee is a percentage of the advertising spend, charged up front. What you sell and what you make on it is entirely yours.