Answers · for owner-operators
Straight answers about getting your trade business found
Ten questions contractors actually ask, answered properly — including the parts that aren’t in our favour. Where a Facebook page is genuinely enough, we say so. Where a Google Business Profile matters more than a website, we say that too. Where another builder is the better choice, it’s named. A page that only argues one side isn’t worth reading.
Getting found
The questions people ask when the phone isn't ringing.
Why isn’t my contracting business showing up on Google?
Six reasons, from an unclaimed Business Profile to thin service pages — and how to check each one yourself.
Is a Google Business Profile enough, or do I also need a website?
The profile drives more local calls than your site does. It still can’t replace one, and here’s why.
Do I need a website if I have a Facebook page?
Yes, and keep the Facebook page. You don’t own it, it rarely ranks locally, and a stale one cools referrals you already earned.
What it costs, and what to use
Straight numbers, with the parts nobody quotes.
How much does a contractor website cost?
Published 2026 builder prices, freelancer and agency spreads, and the domain, hours and content nobody puts in a quote.
What’s the best website builder for contractors?
Wix, Squarespace, GoDaddy and OutfitterAI compared on price, who builds it, who maintains it and who owns it.
Can I just build my own website with an AI tool?
Yes — and the page is about a fifth of the job. Here’s the other four fifths.
Owning your lead flow
Most contractors don’t have a leads problem. They have a rented leads problem.
Should contractors buy leads or generate their own?
Buying leads works to start and fails as a foundation. How to shift spend without losing work.
Is a website worth it for a small contracting business?
Answered through what the business is worth — the lead flow that transfers when you don’t.
How this works
What actually happens on the call.
Can AI really build a website from a phone call?
About ten minutes, live, while you talk. What it does — and what it can’t.
What should a contractor website include?
The ten things, in the order that costs you work when they’re missing.
Got a question that isn’t here?
Ask Emma on the phone. She’ll answer it and build your site while you talk — free, and yours to keep.
Meet Emma → Browse by tradeLast updated 29 August 2026.