Your Outfitter AI agent
Meet Emma. Your Outfitter AI.
One AI agent, one phone number. She runs your website, your marketing, your phones and your hiring.
One AI agent, one phone number. She runs your website, your marketing, your phones and your hiring.
Emma has a persona, a memory, a toolkit and a set of approved workflows, all trained for your trade. Call or text her like you would a good office manager. Here’s what she takes off your plate.
Tell her about your business and your site is live in about five minutes. After that, text her a change — a new price, a photo, a whole service page — and it’s live.
Facebook and Instagram ads near your jobs, Google review requests and posts, postcards to the streets you pick. She tells you what each one brought in.
When you’re on a job or asleep, she picks up, answers questions about your business, screens the job and pre-schedules it. Then she texts you the details.
Tell her the job and the pay. She runs a hiring ad around your area and texts you every applicant’s name and number.
“Emma books the call, follows up the quote, posts the hiring ad and texts me the day. We finally caught up to ourselves.”
Emma reads every open estimate, drafts a personal follow-up, and sends it — without you touching it.
Hi Mrs. Patel — this is Emma with the Outfitter team, following up on the heat pump quote from a couple weeks back. I saw you opened the estimate twice last week.
Want me to lock in Thursday morning for the install? Same price, same crew. Just reply YES and I'll book it.
Recommended by Emma · Triggered by 9 reviews still awaiting a reply.
When something happens in your business, Emma picks up every piece of it at once — the call, the follow-up, the review, the website — without you having to coordinate anything.
It’s 7:42pm. A new lead calls about a furnace going out.
You’re at your kid’s game. Here’s what happens in the next nine minutes — without you touching your phone.
She does it all at once, because it’s all one agent working from your data. You get one text with the booked job, and the rest is in your morning recap.
Each trade has its own dispatch logic, pricing reality, seasonal cycle, and customer language. The agent ships pre-tuned for yours.
An Outfitter agent isn’t a single prompt. It’s an assembly — persona, memory, tools, workflows, and guardrails — tuned for what residential trade shops actually need to run.
A name, a voice, a tone and a job description. Emma sounds like a real office manager — on purpose. Customers and your crew form a relationship with a person they know, not a brand-less chatbot.
Long-term knowledge of your customers, your jobs, your pricing, your team. Short-term context for the current conversation. Tenant-scoped — your data never crosses into another shop’s memory.
Native hands into the systems you already pay for — Jobber, QuickBooks, Twilio, ElevenLabs, your calendar, your inbox. Plus Outfitter’s own modules when you don’t have a system yet. The agent reaches across all of them in one move.
Multi-step routines tuned for the trades — quote follow-up sequences, dispatch logic, reconciliation passes. Hundreds ship pre-built. Custom ones build themselves when you describe them in a sentence.
Pre-approved actions only. Dial-window enforcement. Spend limits. Audit trail on every move. You set the leash — the agent works inside it. Nothing irreversible without you in the loop.
Every chip below is something you can ask an agent to do. Pre-built. Pre-approved. Pre-tuned for residential trades.
The technical side, for the guys who want to know. Real infrastructure, real guardrails, and nothing she does that you can’t see.
Emma’s reasoning runs on Claude, Anthropic’s flagship AI model, with her trade training and your business details layered on top.
She calls and texts from a real US number on carrier-registered lines, in a natural voice, and hands the call to you whenever you want.
Every account is walled off on the server. Your customers, leads and applicants are never shown to another business, and never sold.
Emma can only do what she’s been given permission to do. Spending money, like ads and postcards, waits for your OK.
Every call, text, ad and change she makes is recorded, so you can see exactly what happened and when.
She knows the difference between a burst pipe and a quote request, storm season and spring cleanup, before her first call.
