OutfitterAI — Operations

GA4 Connecting

Ads Connecting

Netlify Connecting

All Zones

Zone 1 — Courage

Zone 2 — ReNu

Google Ads — Last 30 Days

Ad Spend

—

Awaiting connection

Google Ads API

Impressions

—

Awaiting connection

Google Ads API

Clicks

—

Awaiting connection

Google Ads API

CTR

—

Awaiting connection

Google Ads API

Cost / Click

—

Awaiting connection

Google Ads API

Google Analytics (GA4) — Last 30 Days

Sessions

—

Awaiting connection

GA4 Data API

Users

—

Awaiting connection

GA4 Data API

Bounce Rate

—

Awaiting connection

GA4 Data API

Avg. Session Duration

—

Awaiting connection

GA4 Data API

Form Submissions

—

Awaiting connection

GA4 Events

Trends

Traffic & Form Submissions (30 days)

Daily sessions and generate_lead events across all zones

Connect GA4 to see traffic trends

Ad Spend vs. Conversions

Cost efficiency across partner campaigns

Connect Google Ads to see spend trends

Marketing Funnel — Last 30 Days

Sessions by Channel

— total sessions

Ad Spend by Channel

— total spend

Acquisition Stack

New visitors from Google Search & Organic — bringing people TO the site

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Retargeting Stack

Re-engaging past visitors via Display + Demand Gen — bringing people BACK

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Combined Site Funnel — All Traffic Sources

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Primary (Search Ads) Traffic — Last 30 Days

Spend

—

Awaiting data

GA4 + Ads

Impressions

—

Awaiting data

GA4 + Ads

Clicks

—

Awaiting data

GA4 + Ads

CTR

—

Awaiting data

GA4 + Ads

Sessions

—

Awaiting data

GA4

Form Submissions

—

Awaiting data

GA4 Events

Per-Zone Primary Breakdown

Landing	Spend	Impressions	Clicks	CTR	Sessions	Form Subs
Home	—	—	—	—	—	—
Z1 Courage	—	—	—	—	—	—
Z2 ReNu	—	—	—	—	—	—
Z3 Homestead	—	—	—	—	—	—
Total	—	—	—	—	—	—

All Campaigns — Per-Campaign Breakdown

Every Google Ads campaign across Search (exact + phrase), Display retargeting, Demand Gen, and PMax. Spend / clicks / impressions from Google Ads API. Sessions, form starts and form submissions from GA4 keyed on sessionCampaignName. Cost-per-Lead is spend ÷ generate_lead events (form submissions).

Campaign	Type	Status	Spend	Impr	Clicks	CTR	CPC	Sessions	Form Starts	Start %	Leads	Lead %	Cost/Lead
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Totals			—	—	—	—	—	—	—	—	—	—	—

Retargeting Campaigns — Last 30 Days

Retargeting Spend

—

Awaiting campaign launch

GA4 + Ads

Impressions

—

Awaiting campaign launch

GA4 + Ads

Clicks

—

Awaiting campaign launch

GA4 + Ads

CTR

—

Awaiting campaign launch

GA4 + Ads

Sessions

—

Awaiting campaign launch

GA4

Form Submissions

—

Awaiting campaign launch

GA4 Events

Per-Zone Retargeting Breakdown

Landing Page	Spend	Impressions	Clicks	CTR	Sessions	Form Subs
Design Offer (/offer/)	—	—	—	—	—	—
Cabinets Offer (/offer-bar/)	—	—	—	—	—	—
Total	—	—	—	—	—	—

On-Page Performance — Last 30 Days

Form engagement metrics per landing page (all zones combined — page-level data cannot be split by zone). Form Start = user interacted with a form field. Form Submit = completed submission (generate_lead event).

Page	Sessions	Views	Users	Form Starts	Start Rate	Submissions	Submit Rate	Start→Submit
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Leads

0 total leads

📖 Guide to Stages & Emails

Total

0

All leads

New / Contacted

0

Needs follow-up

Scheduled / Quoted

0

In pipeline

Pre-Construction

0

Signed

Active Leads

Name ▼	Status ▼	Date ▼	Contact	Messages	Type ▼	Submitted ▼	Note

Connect Netlify to load leads.

Go to the Traffic tab and click "Connect Netlify" to enter your API token.

Direct Mail Campaigns

Campaigns

0

Across all statuses

Firestore

Households Reached

0

Delivered + complete

Sum of carrierRoutes

Print Spend

$0

YTD estimated

$0.20 × households

QR Scans

—

Tracking not yet wired

GA4 (pending)

Avg Cost / Community

—

Spend ÷ campaigns

Computed

In-Flight Now

0

Submitted but not delivered

Firestore

Community Library

Builder-sourced communities ready for campaign creation. Click "+ Campaign" to pre-fill the polygon tool.

Community	Builder	City	Zone	Homes For Sale	Price Range	Last Crawled	Actions
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All Campaigns

Sorted newest first. Click any row to open the detail view.

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Community	Zone	Routes	Households	Cost	Drop Date	Status	Actions
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How this works: Draw a polygon around a target neighborhood on the map. Backend calls SmartyStreets to resolve the polygon into USPS carrier routes + household counts. Cost estimates at $0.20/piece (EDDM Retail rate). Save as Draft, upload the mailer PDF, move to Scheduled when submitted to print house, and flip to Delivered / Complete as the campaign lifecycle progresses. QR code tracking wires into GA4 as a separate traffic source so you can measure lead volume per community.

Proposal Workspace

Project Details

Select Lead or Start Fresh

Customer Name

Customer Email

Project Address

Package

Basement Sq Ft

Interior Wall LF

Exterior Wall LF

Soffit LF

Ceiling Height (ft)

Bedrooms

Full Baths

Half Baths

Doors

Unfinished Wall %

Flooring Type

Margin % (true margin)

Contingency %

Stairs

Step Count

Railing Type

Has landing (adds $125 carpet bump)

Provisional Allowances

Scope Story (voice dictate the story — AI rewrites for the proposal's Scope Overview)

Initial Layout Plan (PDF — publishes as v1 in Proposal + Designer Portal)

Matterport URL (cascades to Designer + Partner portals)

Renderings (text-driven, style-referenced)

Style Reference (client's existing home — trim, floor, cabinet tone)

none

Orientation:

Landscape (16:9) Portrait (9:16 · 1080×1920)

Standard Viewpoints

Feature renderings are now generated per-item inside each provisional's scope panel in the Proposals tab. Use the ✦ Generate Rendering button when expanding a scope.

No project selected

Create a new project or select one from the list

Zone Partners

Construction partners assigned to each zone. These details flow into the Client Letter and the Construction Partners section of every proposal.

Loading partners…

Partner Recruitment

CRM for outbound partner prospecting. Import lists, track outreach, trigger email sequences.

📥 Import CSV

Total Contacts

0

New Leads

0

Contacted

0

Interested

0

Demo Booked

0

Company	Contact	Trade	City	Phone	Email	Status	Callback	Calls

Active Projects

Loading projects…

Select a project from the left to view details

Trade Partners

Manage your subcontractor network. Invite trades to bid on projects with one click.

Total Trades

0

	Company	Contact	Category	Phone	Email	Status	Projects	Actions
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Messages Center

All conversations across clients, partners, and designers — grouped by project.

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Acquisition Stack

Retargeting Stack

Combined Site Funnel — All Traffic Sources

Leads

► Completed 0

Construction 0

Pre-Construction 0

Active Leads

► Follow-Up Cycle 0

► Lost 0

Direct Mail Campaigns

BuildPack

Zone Partners

Partner Recruitment

Add Contact

Trade Partners

Messages Center

Add Trade

Invite Trades to Bid

Source Product

Edit Partner

Edit Lead

Pending Drawing Approvals

✨ Social Post Generator

Product Features

Acquisition Stack

Retargeting Stack

Combined Site Funnel — All Traffic Sources

Leads

► Completed 0

Construction 0

Pre-Construction 0

Active Leads

► Follow-Up Cycle 0

► Lost 0

Direct Mail Campaigns

BuildPack

Zone Partners

Partner Recruitment

Add Contact

Trade Partners

Messages Center

Add Trade

Invite Trades to Bid

Source Product

Edit Partner

Edit Lead

Set Meeting Date

Meeting Saved

🏗 Move this project to Construction?

Pending Drawing Approvals

✨ Social Post Generator

Product Features